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All Journal Jurnal Pengabdian Sosial AKSIOMA : Jurnal Sains Ekonomi dan Edukasi COSMOS
Tawil, Hamzah
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pentingnya Legalitas Usaha untuk Mendukung Perkembangan UMKM di Desa Kuala Dua Kabupaten Kubu Raya Cahyanto, Fajar; Firayanti, Yuni; Saputra, Edy Suchmawan; Marhamah, Marhamah; Syaifudin, Syarif Muhammad; Tawil, Hamzah; Rosadi, Rosadi; Andrian, Jun; Wulansari, Fidia; Mahardhika, Tubagus
Jurnal Pengabdian Sosial Vol. 2 No. 2 (2024): Desember
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jgbkv468

Abstract

Program Pengabdian Kepada Masyarakat (PKM) bertema "Pentingnya Legalitas Usaha untuk Mendukung Perkembangan UMKM di Desa Kuala Dua Kabupaten Kubu Raya" bertujuan meningkatkan pemahaman pelaku UMKM tentang pentingnya legalitas usaha sebagai aspek fundamental dalam pengembangan bisnis. Kegiatan ini di latar belakangi rendahnya tingkat legalitas UMKM di Desa Kuala Dua yang berdampak pada terbatasnya akses ke fasilitas pemerintah, pembiayaan, dan daya saing di pasar. Melalui seminar, pelatihan, dan pendampingan pembuatan Nomor Induk Berusaha (NIB) menggunakan aplikasi OSS (Online Single Submission), program ini berhasil memotivasi pelaku UMKM untuk lebih memahami proses legalitas usaha, memanfaatkan teknologi digital, dan meningkatkan profesionalisme usaha mereka. Hasil kegiatan menunjukkan peningkatan signifikan dalam aspek pemahaman bisnis, kepemilikan legalitas usaha, dan pemanfaatan digitalisasi. Dengan adanya dukungan pemerintah desa dan antusiasme pelaku UMKM, program ini memberikan dampak positif terhadap keberlanjutan dan daya saing UMKM, sekaligus menjadi model pengembangan UMKM berbasis edukasi dan digitalisasi.
ANALISIS STRATEGI PEMASARAN COCA-COLA DALAM MENINGKATKAN OMZET PT. COCA-COLA DISTRIBUSI INDONESIA DI KALIMANTAN BARAT Priyanto, Agus; Sahputra, Rachmat; Tawil, Hamzah
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 5 (2024): Agustus
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i5.180

Abstract

This study analyzes Coca-Cola's marketing strategy in West Kalimantan by considering national economic factors and local market dynamics. Using a qualitative descriptive design with SWOT analysis, this research examines soft drink market conditions, consumer preferences, distribution position of PT Coca-Cola Distribusi Indonesia, and opportunities and challenges in increasing turnover. The results showed that Coca-Cola's marketing strategy in West Kalimantan needs to be adjusted to local consumer preferences and market dynamics. Recommendations include content adjustment based on demographics, local collaboration, and focus on potential economic sectors. This research provides theoretical and practical contributions for Coca-Cola to design more effective marketing strategies in West Kalimantan.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN DI SHOWROOM MOBIL PT. ANZON AUTO PLAZA Ekawati, Tri; Sahputra, Rachmat; Tawil, Hamzah
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 5 (2024): Agustus
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i5.181

Abstract

This research analyzes the role of marketing strategies in increasing sales of PT Anzon Auto Plaza's car showroom in the midst of fierce competition in the Indonesian automotive industry. This research uses a qualitative descriptive design by collecting primary and secondary data through observations, interviews, and internal company sales data. The results of the analysis show that MPV models, particularly Avanza and Calya, are the best-selling vehicle models, which may be influenced by effective discount promotions. The time trend shows that despite an increase in demand for motor vehicles due to economic growth and urbanization, PT Anzon Auto Plaza experienced a 23% decrease in sales during the period January to March 2023, possibly influenced by seasonal factors such as the month of Ramadan and economic fluctuations. Increased sales at the beginning of the year, possibly influenced by economic factors. Based on the research results, it is recommended that PT Anzon Auto Plaza implement a stronger marketing strategy during February and March, diversify the product portfolio, continue promotional programs that have proven effective, conduct more in-depth market research, and evaluate the success of MPV models to improve the marketing strategy of other models.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERENCANAAN OPTIMAL RUMAH SARANG BURUNG WALET DI KALIMANTAN BARAT Kuang, Sun; Sahputra, Rachmat; Tawil, Hamzah
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 5 (2024): Agustus
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i5.182

Abstract

This study analyzed the factors influencing the optimal planning of swallow nest houses in the Siantan region of West Kalimantan, focusing on one semi-traditional type house. The study identified strengths, weaknesses, opportunities and threats (SWOT) through qualitative and descriptive analysis. The results showed that house size, fluctuations in the number of swallows, and fluctuations in market prices had a significant impact on income. Although initial investment and environmental conditions are stable, expansion of house size, technological improvements, and monitoring of the swallow population are key factors to optimize production and income. This study highlights the need for long-term planning that considers price fluctuations, changing environmental conditions, and sustainability principles to achieve business stability and manage risks. This study provides recommendations for swallow nest house owners to improve optimal planning and income, such as expanding house size, improving technology, product diversification, collaboration with stakeholders, monitoring external conditions, and risk management. This research is expected to assist in business strategy formulation, human resource training, and innovation adoption in the swallow nest industry.
Pengaruh Kinerja Pegawai Terhadap Tingkat Kesejahteraan (Studi Kasus Dinas Tenaga Kerja Kota Pontianak Tahun 2021-2023) Salani, Husin; Firayanti, Yuni; Tawil, Hamzah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 2 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i2.903

Abstract

This study aims to determine the effect of employee performance on the level of welfare at the Pontianak City Manpower Office in 2021-2023, the description of which is stored in the memories of the employees there and recorded in the daily work report (when they come to work) of each employee and the annual report (performance accountability report) reported to the government. The method used in carrying out this research is through a qualitative method and accompanied by a phenomenological approach technique because the objects studied are no more than forty potential sources and the results needed are sufficient to be obtained from only a few selected employees, as well as from observations to documentation of information that is estimated to be able to provide answers to this problem. From the results of this study, it was found that the performance of employees at the Pontianak City Manpower Office in 2021-2023 was proven to have an impact on their level of welfare, including additional funds for implementing the service, additional Employee Income (TPP), successful achievement of tasks and functions, always good physical condition, and good social relations. The results of this study are expected to become a science that can be emulated by workers such as employees, staff and others, both superiors and subordinates, and can be developed or utilized for those who want to research something related to this research.
Co-Authors AGUS PRIYANTO Andrian, Jun Cahyanto, Fajar Ekawati, Tri Firayanti, Yuni Kuang, Sun Mahardhika, Tubagus Marhamah Marhamah Rachmat Sahputra Rosadi rosadi Salani, Husin Saputra, Edy Suchmawan Syaifudin, Syarif Muhammad Wulansari, Fidia