<![CDATA[Children can learn about culture and tourism through meaningful playing activities. The learning model that accommodates both playing and learning activities is edutainment based on project-based learning. This study aimed to determine the effectiveness of project-based edutainment in introducing culture and tourism to early childhood. This research was a quasi-experiment, designed using a post-test only control group design. The population of the study was 5-6-year-old children in PAUD Desa Dalung, Kuta Utara District. The data collection technique was through observation and documentation. Data was gathered using observation sheets and the data analysis used one-way analysis of variance (ANOVA). The results of the analysis showed a significant impact on the introduction of culture and tourism in the experimental group after applying edutainment-based learning. Based on the data analysis, it was concluded that there was a significant difference in the ability to recognise culture and tourism in children who followed the edutainment-based learning compared to those who followed conventional learning. Activities involving simple projects designed in a fun way could enhance children's ability to recognise culture and tourism. The research results provided an effective learning design to improve early childhood's ability to recognise culture and tourism.]]>
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