Journal of Advanced Studies in Management
Vol. 2 No. 1 (2025): Maret 2025

The Influence of Financial Literacy, Locus of Control, Gender, and Lifestyle on Financial Behavior Among the I-Generation in Jepara Regency

Hanun, Rias Untian (Unknown)
Widiastuti, Anna (Unknown)

Article Info

Publish Date
20 Jun 2025

Abstract

This research aims to exmine and analyze of Financial Literacy, Locus of Control, Gender, and Lifestyle on Financial Behavior among the I-Generation in Jepara Regency. Using a quantitative methodology, 96 respondents with independent incomes participated in purposive sampling to gather data. Data analysis employed Partial Least Square Structural Equation Modeling (PLS-SEM) using SmartPLS. The results show that locus of control and financial knowledge significantly and favorably affect financial behavior. In the meanwhile, lifestyle factors and gender have little bearing. This research provides empirical insights into the financial behavior of digital-native generations and offers implications for educational interventions and financial management practices.

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Journal Info
Journal of Advanced Studies in Management
Website

Abbrev

jasm

Publisher

Universitas Islam Nahdlatul Ulama Jepara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

The journal aims to facilitate the dissemination of high quality research within business and management. Submissions to JASM should correspond with the objectives and focus areas of the journal. Manuscripts require thorough revision in accordance with the author guidelines and the scope of the ...