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Mohamad Rifqy Roosdhani
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Jl. Taman Siswa No. 9 Kauman Tahunan, Jepara, Jawa Tengah, Indonesia 59451
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INDONESIA
Journal of Advanced Studies in Management
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : -     EISSN : 3090840X     DOI : https://doi.org/10.34001/jasm
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences
The journal aims to facilitate the dissemination of high quality research within business and management. Submissions to JASM should correspond with the objectives and focus areas of the journal. Manuscripts require thorough revision in accordance with the author guidelines and the scope of the journal prior to submission. The journal focuses on providing a platform for empirical and theoretical articles encompassing a broad range of topics within business and management. The journal covers various areas including Business Strategy, Management, Human Resource Management, Organizational Behavior, Marketing, Supply Chain Management, Finance, Corporate Governance, Entrepreneurship, Knowledge Management, Innovation, and Digital Marketing.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 14 Documents
 1   2 
ANALYSIS OF SUPPLY CHAIN MANAGEMENT ACTIVITIES (CASE STUDY ON ZASKIA FURNITURE BUSINESS IN PALU CITY) Pramudya, Ady; Zainudin, F; Syamsuddin; Hadi, S
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 1 (2024): Maret 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This research aims to identify and analyze the supply chain flow at Zaskia Furniture located on Jl. R.E Martadinata, Layana Indah Village, North Palu District, Palu City. The paradigm employed in this research is the constructivism paradigm, utilizing a qualitative descriptive approach. The study involved a total of 9 informants, and data collection was carried out by directly conducting interviews with them in the field. The data analysis method utilized in this research is the NVivo 12 Plus software. The results of this study indicate that the supply chain at Zaskia Furniture is interconnected with the upstream, internal, and downstream supply chain pathways. The upstream supply chain is associated with the procurement of raw materials originating from Tibo Village, West Coast. The types of wood used include bayur, cempaka, and inje. The internal supply chain is related to the production process, revealing that the production stage at Zaskia Furniture is executed by 4 employees responsible for various production processes. The downstream supply chain is associated with distributing the final products to consumers, accomplished through two channels: direct distribution to end consumers and indirect distribution through retailers. The supply chain management at Zaskia Furniture is functioning well, but it is not yet optimal, indicating the need for some evaluations.
The Role of Work Motivation on the Effect of Education, Training and Competency on Employee Performance Sutianingsih, Sutianingsih; Fachrurrosar Widodo, Galih
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 1 (2024): Maret 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This research aims to analyze the influence of training and competency education on performance through work motivation at PT Branch Offices. BRI Sragen. The analysis techniques used are regression analysis, path analysis, t test. Conclusion: Training education has a positive and significant impact on motivation. Competence has a negative and significant effect on motivation. Training education has a positive and insignificant effect on employee performance. Competency has a positive and significant effect on employee performance. Motivation has a positive and significant effect on employee performance. Work motivation can strengthen the influence of education, training and competency on employee performance Keywords—Competence; Education Training; Motivation; Performance
Strategy To Get Better Consumers Via The Tiktok Application For Beauty Products rofiah, chusnul
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 1 (2024): Maret 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

The aim of this research is to help business people better understand the benefits of the phenomenon of marketing content, copywriting and information credibility which is considered one of the main effects that will ultimately lead to increased sales as well as efforts to optimize marketing strategies that have experienced developments, from traditional marketing methods. to modern marketing methods. The focus is to understand the impact and popularity of the TikTok platform which has 1.1 billion followers and how the platform has become relatively more popular compared to competitors on the same platform since it was first founded in 2019. TikTok has become one of the social media platforms that is currently trending with interesting content in the application. Scarlett Whitening is one of the most viewed brands on the app. This research aims to better understand the influence of marketing content, copywriting and the credibility of information through the TikTok application on purchasing decisions for Scarlett Whitening. To understand the effect, we apply the information adoption model because it has been widely used in previous research. Variable amount of information added to the information use model. We collected data from 403 respondents via a Google Form survey which had several criteria. PLS-SEM uses selected Smart PLS to analyze the data. We found that the application of information has a positive and significant effect on purchase intention. The model was able to accurately predict Scarlett Whitening's purchase intentions by 21.1%.
The Company Value Considered from Economic Value Added (EVA), Market Value Added (MVA) and Company Size: Study on the Food and Beverage Sub-Sector Manufacturing Companies Purnama Agustina, Intan Purnama Agustina; Widiastuti, Anna
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 1 (2024): Maret 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This study aims to examine the effects of Economic Value Added (EVA), Market Value Added (MVA), and company size towards the company value on the food and beverage sub-sector manufacturing companies, listed on the Indonesia Stock Exchange for the 2018-2021 period. It is the descriptive research using the quantitative approach. The research population involved the food and beverage sub- sector manufacturing companies, listed on the Indonesia Stock Exchange (IDX) for the 2018-2021 period. Then, the sampling technique used purposive sampling, and the number of research samples was 44 companies. The used data were the secondary data which were obtained from the Indonesia Stock Exchange (IDX), and the data analysis was multiple linear regression analysis by using Eviews 10. The research results showed that (1) Economic Value Added had no significant effect on the company Value. (2) Market Value Added had a significant positive effect on the company Value. (3) Company Size had a significant negative effect on the company Value.
Beauty Vloggers Influence: Enhancing Consumer Trust and Purchase Decisions for Make Over Product Pantjolo Giningroem, Dewi Sri Woelandari; Setyawati, Novita Wahyu; Navanti, Dovina; Rohaeni, Heni; Yuniati, Triana
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 1 (2024): Maret 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This research aims to explore the influence of the attractiveness of beauty vloggers and consumer trust as social media promotional strategies on purchasing decisions for Make Over product through purchase intention. This research uses a quantitative approach with convenience sampling techniques on 200 respondents. The analysis technique used in this research is Structural Equation Modeling (SEM) with the Smart PLS version 4.0 statistical tools. The research results show that the attractiveness of beauty vloggers and consumer trust have a significant effect on purchasing interest, furthermore the attractiveness of beauty vloggers does not influence purchasing decisions. Meanwhile, consumer trust influences purchasing decisions and purchasing interest also has a significant influence on purchasing decisions. The attractiveness of beauty vloggers and consumer trust have a significant influence on purchasing decisions through purchasing interest as an intervention.
The Interplay of Social Media Marketing Activities, Customer Involvement, and Repurchase Intention in Public Transportation Services Pantjolo Giningroem, Dewi Sri Woelandari; Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Putra PR, M Rivi
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This study explores the influence of social media marketing activities on customer engagement and repurchase intentions in the context of PO Bejeu Jepara's bus transportation services. Using quantitative methods, data was collected through in-person interviews and online surveys with 210 respondents. The analysis was conducted using the Structural Equation Modeling (SEM) method with SmartPLS version 4.0 software. The results showed that social media marketing activities have a positive and significant influence on customer engagement, which in turn increases repurchase intentions. However, the direct effect of social media marketing activities on repurchase intentions was found to be negative and insignificant, suggesting partial mediation by customer engagement. These findings underscore the importance of increasing customer engagement through quality social media content to drive brand loyalty and repeat purchases. This research contributes to the literature by highlighting the mediating role of engagement in the relationship between social media marketing activities and repurchase intentions, and provides practical insights for companies to strengthen their marketing strategies on social media.
The Influence of Brand Trust Halal Certification and Product Variety on Repurchase Intentions for Frozen Halal Foods Ribhi, Ahmad Aufar; Arifin, Samsul; Novandalina, Arini
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This investigation is driven by the phenomenon of Repurchase Intention, which is evidenced by the notable decrease in sales of Anka Frozen Jepara during the preceding months. A heightened repurchase intention signifies an elevated degree of customer satisfaction when contemplating the adoption of a product. This research endeavor seeks to examine the impact of Brand Trust, Halal Label, and Product Variation on the Repurchase Intention of halal frozen food offerings. The study employed a sample comprising 97 respondents, who were consumers of Anka Frozen Food Jepara, selected through a non-probability sampling method, specifically accidental sampling. This approach entails the selection of participants from the target population based on convenience or serendipity. The results indicate that Brand Trust and Product Variation exert a significant influence on Repurchase Intention. Conversely, the variable of Halal Label does not exhibit a significant effect on Repurchase Intention. Concurrently, Brand Trust, Halal Label, and Product Variation collectively exert an influence on Repurchase Intention. These findings offer valuable insights for enterprises to prioritize the cultivation of consumer trust and the provision of diverse product variations to bolster repurchase intentions, whereas the role of halal labeling may necessitate further exploration to elucidate its limited impact within this framework.
HOW SOCIAL MEDIA MARKETING ACTIVITIES AFFECT PURCHASE INTENTIONS AND DECISIONS Pradisti, Larisa; Roosdhani, Mohamad Rifqy; Komariyatin, Nurul; Huda, Nurul
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This study aims to analyze the influence of Social Media Marketing Activities (SMMA) on Purchase Decision (PD) through Purchase Intention (PI) at Sweet Mango Hijab store. The research method used is quantitative, with data collection through online surveys and direct interviews with 112 respondents who are familiar with the brand. The analysis results show that SMMA has a positive and significant impact on both Purchase Intention and Purchase Decision. These findings emphasize the importance of social media marketing strategies in influencing consumer behavior in the hijab market. The implications of this research suggest that companies should prioritize social media marketing activities to enhance consumer engagement and brand loyalty. Recommendations for Sweet Mango include investing in creative and interactive content, as well as regularly evaluating the performance of their social media marketing efforts. This study provides valuable insights into the relationship between social media marketing, purchase intention, and purchase decision in the hijab fashion industry.
Exploring the Factors that Influence Students' Willingness to Pursue Entrepreneurship Mlotshwa, Semukele Hellen; Ebewo, Patrick; Ndlovu, Elona
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

Entrepreneurship has emerged as a significant driver of economic growth and innovation worldwide. Understanding the factors influencing students' willingness to pursue entrepreneurship is crucial for fostering entrepreneurial ecosystems and cultivating future leaders. This paper explores the multifaceted influences on students' entrepreneurial intentions by synthesising existing literature and empirical studies. Drawing upon theories such as the Theory of Planned Behaviour, Social Cognitive Theory, and Entrepreneurial Event Theory, this research examines individual, contextual, and environmental factors shaping students' attitudes, subjective norms, and perceived behavioural control towards entrepreneurship. Additionally, it investigates the role of educational experiences, family background, socio-cultural factors, and institutional support in shaping entrepreneurial intentions among students. Through a comprehensive review and analysis, this paper offers insights into the complex interplay of factors influencing students' willingness to engage in entrepreneurial activities, thus providing implications for educational policies, entrepreneurship education programs, and future research directions.
GENERATION Z'S BEHAVIOR IN INVESTING : UNIQUE AND ODD Tamtomo, Agatha Pricillia Sekar; Setiawan, Doddy; Budiono, Graceilla Kristia Seraphim; Ulfa, Mutia
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This study was conducted with the aim of determining the influence of investor behavioral factors on risk perception and investment decisions in generation Z stock investors. These behavioral factors consist of overconfidence and emotion and use financial literacy as a moderator. The respondents in this study were 361 generation Z investors in Indonesia. Sampling used purposive sampling technique, while data analysis used SEM (Structural Equation Modeling) method using smartPLS software. The results of this study indicate that overconfidence and emotion influence the risk perception of generation Z investors. Financial literacy has also been shown to moderate the relationship between overconfidence and investment decisions. Unlike other similar studies, financial literacy was found to be a very strong driving factor in influencing the existence of the relationship between overconfidence and investment decisions. One of the reasons is the rapid development of technology and the differences in the hierarchy of needs in this generation. This study can help brokerage and securities companies to plan in dealing with young investors, especially generation Z, to better direct and introduce risks in stock investors.

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