Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Vol. 1 No. 02 (2024): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat

Digitalisasi UMKM: Membantu Usaha Kecil Menggunakan Teknologi (Studi Kasus: Desa Melati 2)

Muhammad Iqbal Panjaitan (STMIK Mulia Darma)
Denni M Rajagukguk (STMIK Mulia Darma)
Mamed Rofendi Manalu (STMIK Mulia Darma)
Monang Juanda Tua Sihombing (STMIK Mulia Darma)



Article Info

Publish Date
20 Aug 2024

Abstract

The community service program entitled "Digitalization of MSMEs: Helping Small Businesses Use Technology" aims to increase the capacity of Micro, Small and Medium Enterprises (MSMEs) in utilizing digital technology to optimize operations and expand their market reach. MSMEs play an important role in the Indonesian economy, but often face challenges in adopting digital technology due to limited knowledge and resources. The program involves intensive training and hands-on mentoring on the use of digital technology, including online marketing tools, inventory management systems, and e-commerce platforms. The methods used include practical training sessions, workshops and individual mentoring. Evaluations show that participants experienced significant improvements in their technology understanding, digital skills and business performance. The program recommends the need for continued support and better access to technological resources to ensure the success and sustainability of MSME digitalization in the future.

Copyrights © 2024






Journal Info

Abbrev

abdimas

Publisher

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media

Description

Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat merupakan jurnal Pengabdian yang diterbitkan oleh DEVITARA INNOVATIONS. Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat merupakan jurnal peer review, open access, dan ilmiah yang ditujukan kepada pelaksana pengabdian dengan fokus ...