EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Vol 6 No 1 (2025): Juni 2025

Peningkatan Kapasitas Digital Marketing Bagi UMKM Melalui Pelatihan Media Sosial Dan Marketplace Lokal

Dicky Surya Putra Pradana (Unknown)
I Made Bagus Dwiarta (Unknown)
Bisma Arianto (Unknown)
Yuli Kurnia Firdausia (Unknown)
Rovilla El Maghrviroh (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

 This community service activity aims to increase the capacity of Micro, Small, and Medium Enterprises (MSMEs) in the field of digital marketing through social media training and utilization of local marketplaces. In the digital era, digital marketing skills are very important so that MSMEs can survive and compete. This activity was carried out in Taman village, Taman Sidoarjo District in the form of intensive training that includes theory and direct practice. The results of the activity showed an increase in participants' understanding and skills in managing social media and utilizing the marketplace as a means of sales.

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Journal Info
EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Website

Abbrev

ekobisabdimas

Publisher

Universitas PGRI Adi Buana Surabaya

Subject

Economics, Econometrics & Finance Education Other

Description

FOCUS and SCOPE EKOBIS ABDIMAS :Jurnal Pengabdian Masyarakat yang diterbitkan oleh Fakultas Ekonomi Universitas PGRI Adi Buana Surabaya memiliki kajian ruang lingkup pada topik di bidang: Pembangunan manusia dan daya saing bangsa Pengentasan kemiskinan berbasis sumber daya lokal Pengelolaan wilayah ...