<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy of Lampung Province, Indonesia; however, they face challenges including limited financial management knowledge, ineffective digital marketing, and suboptimal product packaging. This community service initiative aims to address these issues by providing targeted training to MSMEs in South Lampung and Pringsewu Regencies. Using a Participatory Action Research (PAR) methodology, the program enhances participants' financial literacy, equips them with digital marketing strategies, and encourages innovation in product packaging. The results demonstrate a significant improvement in MSME competitiveness, market reach, and revenue generation. Additionally, the program highlights the integration of cultural and sustainable practices in product packaging to align with global trends and consumer preferences. This holistic approach not only empowers MSMEs but also fosters regional economic development, offering a replicable model for similar community service initiatives.]]>
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