Journal of the Community Development in Asia
Vol 4, No 1 (2021): January 2021

Users’ Perception on Their Experience with FamPay

Pandey, Rudresh (Unknown)
Rao, K.S. (Unknown)
Chaurasiya, Rupali (Unknown)
Upadhayay, Nishant (Unknown)
Hongekar, Sairaj (Unknown)
Massand, Ajay (Unknown)
binti Mohd Daud, Sofea Zafiera (Unknown)
Kee, Daisy Mui Hung (Unknown)
Binti Mohamed Nazir, Nurin Jasmin (Unknown)
Binti Mohamed Harun, Nurathirah (Unknown)
Thevan, Parvina A/P Sangelee (Unknown)

Article Info

Publish Date
20 Jan 2021

Abstract

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of the Community Development in Asia
Website

Abbrev

JCDA

Publisher

AIBPM Publisher

Subject

Humanities

Description

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the ...