Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya

Analisis Semiotika Logo UIN Sumatera Utara: Pendekatan Tanda dan Makna Menurut Teori Charles Sanders Peirce

Liana Hutapea (Unknown)
Siti Auliza Fatma Nasution (Unknown)
Muhammad Fikri Alif Ghani (Unknown)
Nursiah Nursiah (Unknown)
Hanif Maulana Pratama (Unknown)
Riki Novianto (Unknown)
Amanda Yasmintia (Unknown)
Mauly Efendi (Unknown)

Article Info

Publish Date
03 May 2025

Abstract

This study aims to analyze the logo of the State Islamic University of North Sumatra (UINSU) using Charles Sanders Peirce's semiotic approach. Peirce's theory divides signs into icons, indexes, and symbols, and views meaning through a triadic process: representamen, object, and interpretant. With a qualitative approach, this study identifies visual elements in the UINSU logo and interprets their meaning based on the context of Islam, science, and nationalism. The results of the analysis show that each visual component, whether shape, color, or typography, contains deep philosophical and ideological meanings and represents the identity and institutional vision of UINSU.

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Journal Info
Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Website

Abbrev

Filosofi

Publisher

Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Subject

Arts

Description

The fields of study in this journal include the Communication Studies, Design, Arts and Culture sub-groups. Philosophy: Publication of Communication Studies, Design, Arts and Culture accepts articles in English and ...