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p-Index From 2021 - 2026
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All Journal Journal Analytica Islamica Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Riki Novianto
Unknown Affiliation
Religion Arts Education

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Analisis Semiotika Logo UIN Sumatera Utara: Pendekatan Tanda dan Makna Menurut Teori Charles Sanders Peirce Liana Hutapea; Siti Auliza Fatma Nasution; Muhammad Fikri Alif Ghani; Nursiah Nursiah; Hanif Maulana Pratama; Riki Novianto; Amanda Yasmintia; Mauly Efendi
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.602

Abstract

This study aims to analyze the logo of the State Islamic University of North Sumatra (UINSU) using Charles Sanders Peirce's semiotic approach. Peirce's theory divides signs into icons, indexes, and symbols, and views meaning through a triadic process: representamen, object, and interpretant. With a qualitative approach, this study identifies visual elements in the UINSU logo and interprets their meaning based on the context of Islam, science, and nationalism. The results of the analysis show that each visual component, whether shape, color, or typography, contains deep philosophical and ideological meanings and represents the identity and institutional vision of UINSU.
STRATEGY FOR ENHANCING PUBLIC TRUST THROUGH INSTAGRAM CONTENT AND PUBLIC RELATIONS INTERACTION AT PELINDO REGIONAL 1 Riki Novianto; Farhan Indra
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.30927

Abstract

The development of digital technology has transformed public relations practices, particularly through the use of social media as a means of communication between organizations and their publics. Instagram has become one of the platforms widely used by organizations to disseminate information, build institutional image, and establish closer relationships with society. In the context of public organizations and state-owned enterprises, public trust constitutes an important asset that must be developed and maintained through effective communication. This study aims to analyze strategies for enhancing public trust through Instagram content and public relations interactions at Pelindo Regional 1. The study employed a qualitative approach using a descriptive method. Data were collected through observations of Pelindo Regional 1’s official Instagram account, documentation of posts and public interactions, and interviews with individuals involved in managing the organization’s social media. Data were analyzed using the Miles, Huberman, and Saldaña model, which consists of data condensation, data display, and conclusion drawing. The findings reveal that strategies for increasing public trust were implemented through the presentation of informative, consistent, and transparent content, supported by responsive and dialogical public relations interactions. Instagram content functioned both as a medium for disseminating information and as a representation of organizational values, while public relations interactions served as a form of two-way communication that strengthened relationships between the organization and its publics. These findings demonstrate that the combination of high-quality content and effective interaction contributes to building public trust in Pelindo Regional 1.
Co-Authors Amanda Yasmintia Farhan Indra Hanif Maulana Pratama Liana Hutapea Mauly Efendi Muhammad Fikri Alif Ghani Nursiah Nursiah Siti Auliza Fatma Nasution