Media Wisata
Vol. 23 No. 1 (2025): Media Wisata

Young Generation's Understanding of Sustainable Tourism and Its Impact on Travel Behavior

Veronica (Unknown)



Article Info

Publish Date
15 May 2025

Abstract

This research explores the understanding of young people regarding sustainable tourism and its impact on their travel behavior. Young people have great potential to promote sustainable tourism practices due to their high environmental awareness and access to information through the internet and social media. The research method used is descriptive quantitative, with questionnaires distributed to young people aged 18-35 in Indonesia. Data analysis measures their understanding of sustainable tourism and its impact on travel behavior, such as choosing environmentally friendly destinations and participating in responsible tourism activities. The results show that 76.90% of respondents agree that young people play an important role in promoting sustainable tourism, but only 68.80% indicate that this understanding directly influences their travel behavior. About 66.00% of respondents choose destinations that support sustainability, while 77.00% agree that understanding the impact of tourism influences their choices. Furthermore, 77.30% participate in responsible tourism activities. The research concludes that young people have a high awareness of sustainable tourism practices, but there is a need for increased education and access to information to strengthen the impact of their understanding on travel behavior. These results provide insights for stakeholders to design effective strategies for promoting sustainable tourism among young people.

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Journal Info

Abbrev

MWS

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Description

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this ...