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THE EFFECT OF PRODUCT QUALITY, BRAND, AND PRICE ON CONSUMER PURCHASING DECISIONS AT PT. BUANA RANTAI BERKAT ABADI Veronica; Haryanti, Dessy; Wantara, Falvian; Stephenson, Gilbert; Rianto, Paulus; Ginting, Nurmaidah
Journal of Research in Business, Economics, and Education Vol 2 No 2 (2020): April Edition
Publisher : STIE Kusuma Negara

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Researchers took the object of research at PT. Buana Rantai Berkat Abadi caused by a decrease in employee performance. Researchers conducted research at PT. Buana Rantai Berkat Abadi located at Jalan Glugur N0. 31-32. This research approach is quantitative research. Type of quantitative descriptive research. The nature of this research is explanatory descriptive research. The population in this study were all customers of PT. Buana Rantai Berkat Abadi is as many as 133 customers. For testing the validity and reliability used by researchers were 30 customers and for the sample test were 100 customers. Before the regression model obtained is used to test the hypothesis, the model is first tested classic assumptions. The analysis model used is multiple linear regression analysis model, the coefficient of determination of simultaneous testing (F-Test) and partially (t-Test) Research Results as well as conclusions. The conclusion of this study is the quality of products and brands have a positive and significant effect on Purchasing Decisions at PT. Buana Rantai Berkat Abadi but the price does not affect purchasing decisions at PT. Buana Rantai Berkat Abadi. Simultaneously product quality, price and brand influence on purchasing decisions at PT. Buana Rantai Berkat Abadi.

THE EFFECT OF PRODUCT QUALITY, BRAND, AND PRICE ON CONSUMER PURCHASING DECISIONS AT PT. BUANA RANTAI BERKAT ABADI Veronica; Dessy Haryanti; Falvian Wantara; Gilbert Stephenson; Paulus Rianto; Nurmaidah Ginting
Journal of Research in Business, Economics, and Education Vol. 2 No. 2 (2020): April
Publisher : Kusuma Negara Business School

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Researchers took the object of research at PT. Buana Rantai Berkat Abadi caused by a decrease in employee performance. Researchers conducted research at PT. Buana Rantai Berkat Abadi located at Jalan Glugur N0. 31-32. This research approach is quantitative research. Type of quantitative descriptive research. The nature of this research is explanatory descriptive research. The population in this study were all customers of PT. Buana Rantai Berkat Abadi is as many as 133 customers. For testing the validity and reliability used by researchers were 30 customers and for the sample test were 100 customers. Before the regression model obtained is used to test the hypothesis, the model is first tested classic assumptions. The analysis model used is multiple linear regression analysis model, the coefficient of determination of simultaneous testing (F-Test) and partially (t-Test) Research Results as well as conclusions. The conclusion of this study is the quality of products and brands have a positive and significant effect on Purchasing Decisions at PT. Buana Rantai Berkat Abadi but the price does not affect purchasing decisions at PT. Buana Rantai Berkat Abadi. Simultaneously product quality, price and brand influence on purchasing decisions at PT. Buana Rantai Berkat Abadi.

Pelatihan pemeriksaan prevention of disability (POD) kusta pada tenaga Kesehatan dan kader di Kabupaten Prabumulih Nopriyati; Rusmawardiana; Argentina, Fifa; Deddy; Antonius, Cayadi Sidarta; Setiawan, Ivon; Veronica
Jurnal Pengabdian Masyarakat: Humanity and Medicine Vol 4 No 1 (2023): Jurnal Pengabdian Masyarakat: Humanity and Medicine
Publisher : Fakultas Kedokteran Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32539/Hummed.V4I1.96

Leprosy is a chronic granulomatous infection caused by Mycobacterium leprae. Leprosy infects skin, mucosa and peripheral nerves causing loss of skin sensation with or without skin lesions. Clinical feature of leprosy is highly variable, and can resemble a variety of lesions present in other diseases. Differential diagnosis of skin lesions is so broad that it can lead to misdiagnosis. Based on data from the World Health Organization (WHO) in 2018, it was reported that the number of new cases of leprosy in the world was 210,671 cases, with a new case detection rate of 2.77 per 100,000 population. Indonesia is ranked third in the world as a country with the most new cases of leprosy after India and Brazil. Lack of knowledge of health workers and cadres affects the number of leprosy cases found. This community service activity was carried out with the aim of providing counseling regarding early leprosy examination to health workers and cadres in Prabumulih. The activity was coordinated by Dermatology, Venereology, and Aesthetics Department, Faculty of Medicine, Sriwijaya University, in collaboration with AR Bunda Hospital Prabumulih. At the end of the activity the participants had a better understanding of leprosy and the steps for early leprosy examination. This activity is useful for increasing the knowledge of health workers and cadres about leprosy and how to check for leprosy.

Pengaruh Return on Equity, Debt to Equity Ratio dan Price Earning Ratio terhadap Harga Saham pada Perusahaan LQ 45 Periode 2018-2022 Veronica; Ima Andriyani; Suharti; Herman Efrizal
Strategi : Jurnal Manajemen Vol 14 No 1 (2024): Strategi : Jurnal Manajemen - Publish April
Publisher : Universitas Tridinanti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/strategi.v14i1.634

Abstract : This study aims to determine the effect of Return On Equity, Debt to Equity Ratio, and Price Earning Ratio on Stock Prices in LQ 45 Companies. The population in this study were 45 companies contained in the LQ 45 index for the 2018-2022 period. The method of determining the sample in this study using purposive sampling method so that a sample of 13 companies was obtained. The results showed that Return On Equity has effect on stock prices, Debt to Equity Ratio has no effect on stock prices, and Price Earning Ratio has effect on stock prices. Meanwhile, Return On Equity, Debt to Equity Ratio and Price Earning Ratio effect on stock prices. Abstrak : Penelitian ini bertujuan untuk mengetahui pengaruh Return On Equity, Debt to Equity Ratio, dan Price Earning Ratio terhadap Harga Saham pada Perusahaan LQ 45. Populasi dalam penelitian ini adalah 45 perusahaan yang terdapat dalam indeks LQ 45 Periode 2018-2022. Metode penentuan sampel dalam penelitian ini menggunakan metode purposive sampling sehingga diperoleh sampel sebanyak 13 perusahaan. Hasil penelitian menunjukkan bahwa Return On Equity berpengaruh terhadap harga saham, Debt to Equity Ratio tidak berpengaruh terhadap harga saham, dan Price Earning Ratio berpengaruh terhadap harga saham. Sedangkan Return On Equity, Debt to Equity Ratio dan Price Earning Ratio juga berpengaruh terhadap harga saham.

Rancang Bangun Antena Mikrostrip Fraktal Dengan Rekonfigurasi Frekuensi Di Bawah 10 GHz Veronica; Alaydrus, Mudrik
Journal of Informatics and Communication Technology (JICT) Vol. 6 No. 2 (2024)
Publisher : PPM Telkom University

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Antena sangat penting untuk komunikasi. Dengan kemajuan teknologi dan kebutuhan manusia yang tidak terbatas, antena harus memiliki kemampuan yang lebih baik untuk berfungsi dalam berbagai kondisi propagasi. Contohnya, antena yang dipasang pada beberapa perangkat saat ini tidak dapat beradaptasi dengan berbagai kondisi lingkungan, terutama dalam hal komunikasi nirkabel. Untuk mengatasi masalah ini, dibangun sistem antena rekonfigurasi yang dapat bekerja pada berbagai frekuensi dan pola radiasi sesuai dengan layanan komunikasi yang dibutuhkan. Sistem antena rekonfigurasi memiliki kemampuan untuk menyesuaikan diri dengan perubahan lingkungan propagasi dengan mengubah frekuensi, polarisasi, dan pola radiasi kerjanya untuk memenuhi kebutuhan layanan yang akan digunakan. Dalam sistemnya, antena rekonfigurasi menggunakan switch untuk mengubah pola kerja yang diinginkan. Pada penelitian ini didapatkan hasil antena dengan 5 (lima) kondisi ON dan OFF nya masing-masing serta 3 (tiga) buah diagram radiasi gain yang berbentuk Unidirectional dan Omnidirectional. Dari hasil pengukuran diperoleh nilai S11 sebesar -10,1 dB sampai -28,1 dB dengan rentang frekuensi 1,37 GHz sampai 7,65 GHz, sedangkan yang diperoleh dari hasil simulasi nilai S11 sebesar -19,3 dB sampai -42 dB dengan rentang frekuensi 5,04 GHz sampai 8,96 GHz.

Rancang Bangun Antena Mikrostrip Fraktal Dengan Rekonfigurasi Frekuensi Di Bawah 10 GHz Veronica; Alaydrus, Mudrik
Journal of Informatics and Communication Technology (JICT) Vol. 6 No. 2 (2024)
Publisher : PPM Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Antena sangat penting untuk komunikasi. Dengan kemajuan teknologi dan kebutuhan manusia yang tidak terbatas, antena harus memiliki kemampuan yang lebih baik untuk berfungsi dalam berbagai kondisi propagasi. Contohnya, antena yang dipasang pada beberapa perangkat saat ini tidak dapat beradaptasi dengan berbagai kondisi lingkungan, terutama dalam hal komunikasi nirkabel. Untuk mengatasi masalah ini, dibangun sistem antena rekonfigurasi yang dapat bekerja pada berbagai frekuensi dan pola radiasi sesuai dengan layanan komunikasi yang dibutuhkan. Sistem antena rekonfigurasi memiliki kemampuan untuk menyesuaikan diri dengan perubahan lingkungan propagasi dengan mengubah frekuensi, polarisasi, dan pola radiasi kerjanya untuk memenuhi kebutuhan layanan yang akan digunakan. Dalam sistemnya, antena rekonfigurasi menggunakan switch untuk mengubah pola kerja yang diinginkan. Pada penelitian ini didapatkan hasil antena dengan 5 (lima) kondisi ON dan OFF nya masing-masing serta 3 (tiga) buah diagram radiasi gain yang berbentuk Unidirectional dan Omnidirectional. Dari hasil pengukuran diperoleh nilai S11 sebesar -10,1 dB sampai -28,1 dB dengan rentang frekuensi 1,37 GHz sampai 7,65 GHz, sedangkan yang diperoleh dari hasil simulasi nilai S11 sebesar -19,3 dB sampai -42 dB dengan rentang frekuensi 5,04 GHz sampai 8,96 GHz.

Young Generation's Understanding of Sustainable Tourism and Its Impact on Travel Behavior Veronica
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.773

This research explores the understanding of young people regarding sustainable tourism and its impact on their travel behavior. Young people have great potential to promote sustainable tourism practices due to their high environmental awareness and access to information through the internet and social media. The research method used is descriptive quantitative, with questionnaires distributed to young people aged 18-35 in Indonesia. Data analysis measures their understanding of sustainable tourism and its impact on travel behavior, such as choosing environmentally friendly destinations and participating in responsible tourism activities. The results show that 76.90% of respondents agree that young people play an important role in promoting sustainable tourism, but only 68.80% indicate that this understanding directly influences their travel behavior. About 66.00% of respondents choose destinations that support sustainability, while 77.00% agree that understanding the impact of tourism influences their choices. Furthermore, 77.30% participate in responsible tourism activities. The research concludes that young people have a high awareness of sustainable tourism practices, but there is a need for increased education and access to information to strengthen the impact of their understanding on travel behavior. These results provide insights for stakeholders to design effective strategies for promoting sustainable tourism among young people.

Peran Cryptocurrency Dalam Diversifikasi Portofolio Investasi Di Era Digital Sulaksana, Dadang; Sumanti, Maya; Veronica; Maryanti
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 1 (2025): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i1.309

Cryptocurrency has become one of the most attractive investment instruments in the digital era. This article examines the role of cryptocurrency in portfolio diversification using the Modern Portfolio Theory (MPT) approach. This study employs historical data analysis to measure volatility, correlation with traditional assets, and the impact of cryptocurrency integration into investment portfolios. The findings indicate that cryptocurrency has a low correlation with traditional assets such as stocks and bonds, potentially enhancing the risk-return ratio (Sharpe ratio). However, high volatility and regulatory uncertainty pose significant challenges. With an appropriate allocation strategy, cryptocurrency can serve as a complementary asset in portfolio diversification, particularly for investors with a high-risk tolerance.

Reliabilitas dan Validitas The Light-Moran Positive Empathy Scale-15 pada Mahasiswa Indonesia Veronica; Hanifah
Jurnal Ilmu Perilaku Vol. 9 No. 1 (2025): Jurnal Ilmu Perilaku
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jip.9.1.75-92.2025

Empathy is a change in emotional state that results from reflecting on the emotional state of others and experiencing an emotional quality similar to the emotions experienced by other people. The Light-Moran Positive Empathy Scale (PES-15) was developed to measure positive emotional responses to others’ emotional expressions. This study aims to adapt Light-Moran PES-15 and test the validity and reliability of the Indonesian version of Light-Moran PES-15. A total of 101 Indonesian students participated by completing the Indonesian version of Light-Moran PES-15. Data were analyzed using descriptive statistics, Cronbach’s alpha, corrected item-total correlation, and CFA. The Cronbach's alpha result = 0.89 with each dimension being 0.79 and 0.83. Item-total correlation = 0.39 – 0.72. CFI = 1.00, TLI = 1.00, NFI = 0.981 RMSEA = 0.00. This shows that this measuring instrument can be trusted and is able to measure the level of positive empathy with the Indonesian student population. This study provides an important contribution to the development of empathy measurement tool in Indonesia.

PELATIHAN HOSPITALITY DAN PARIWISATA DI SMK MARKUS TANGERANG Ritonga, Roozana Maria; Berutu, Feronika; Veronica
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 3 (2024): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v5i3.40782

Pariwisata merupakan salah satu bidang ilmu pengetahuan yang saat ini sedang dikembangkan, dan tumbuhnya pariwisata dapat membuka lapangan kerja yang sangat luas. Pemberdayaan melalui komunitas remaja hingga dewasa merupakan wadah untuk mengembangkan perekonomian suatu komunitas dan terutama pengenalan terhadap pariwisata itu sendiri dan unsur-unsur di dalamnya. Salah satunya adalah pengembangan kewirausahaan lewat pengajaran pembuatan suatu produk makanan dan minuman. Kegiatan ini juga menjadi wadah bagi sebagian besar masyarakat yang dapat tumbuh dan berkembang secara mandiri dengan memberikan kontribusi besar dan menempati peran strategis dalam pembangunan perekonomian dan tidak menutup kemungkinan untuk dimulai sejak dini oleh para remaja yang duduk di bangku SMK, salah satunya yakni di SMK Markus, Jl. Bona Barat II, RT.009/RW.001, Panunggangan Utara, Kec. Pinang, Kota Tangerang, Banten. Berdasarkan perhitungan hasil kuesioner yang di berikan kepada peserta sebanyak 30 orang untuk seluruh materi maka katagori Edukatif (Kegiatan Abdimas bermanfaat dan menjawab kebutuhan Peserta) hasil rata-rata kuesioner adalah sebesar 73.3% Objektif (Materi yang disampaikan sesuai dengan kondisi dan masalah yang dihadapi peserta) hasil rata-rata kuesioner sebesar 66.6%, Akuntabel (Materi disampaikan dengan jelas dan dapat dipahami oleh peserta) hasil rata-rata kuesioner sebesar 81.6%, Transparan (Peserta dilibatkan secara aktif dalam pelaksanaan kegiatan) hasil rata-rata kuesioner sebesar 68.3%. Kata Kunci : Pariwisata, SMK, Hospitality. Tourism is a field of science that is currently being developed, Tourism is one of the areas of science that is currently developing, and the growth of tourism can open up very wide fields of employment. Empowerment through the community of adolescents to adults is a container for developing the economy of a community and especially an introduction to tourism itself and its elements. One of them is the development of entrepreneurship through the teaching of making a food and beverage product. This activity is also a container for most of the society that can grow and develop independently by making a major contribution and occupying a strategic role in the development of the economy and does not close the possibility to start early by the teenagers who sit on the bench of SMK, one of them is at SMK Markus, Jl. Bona West II, RT.009/RW.001, Panunggangan North, Kec. Pinang, Kota Tangerang, Banten. Based on the calculation of the results of the questionnaire given to the participants as many as 30 people for the entire material then the educational categories (Abdimas activities are beneficial and respond to the needs of the Participants) the average result of the survey was 73.3% Objective (Materials submitted according to the conditions and problems faced by the participants) average survey result was 66.6%, Acuntable (Material submissions are clear and understandable by the participants) average questionnary result was 81.6%, Transparent (Participants are actively involved in the implementation of activities) average questionary outcome was 68.3%. Keywords : Tourism, SMK, Hospitality.

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