This community engagement aimed to enhance service quality among culinary entrepreneurs at Ganjuran Food Court (GFC) through training and mentoring grounded in service excellence. The program consisted of six sessions: introduction to quality service, SERVQUAL dimensions, ten core service principles, customer journey mapping, service improvement strategies, and complaint handling role-plays. Delivered in a participatory and contextual format, the training was followed by field mentoring. Results showed that participants began applying more responsive and customer-oriented practices. Innovations such as QR-based ordering and service flow banners emerged as part of ongoing improvements. This initiative laid the foundation for a service-minded culture and future development through branding, digital marketing, and product diversification.
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