Drivers of Investment Interest among Students: Knowledge, Benefits, and Motivation

Erlita Kurniawaty
Fauziah Septiani

Journal of Advanced Research in Social Sciences and Humanities
Vol. 9 No. 1 (2024): JARSSH

Aim: The aim of this research was to ascertain the level of investing knowledge, rewards, and motivation among Semarang students.Methodology: Purposive sampling and primary data were employed in the sampling process, which had 136 respondents in total. Multiple regression analysis, determination coefficient test, F test, and t test were the data analysis methods that were employed using SPSS.Findings: The analysis’s findings demonstrated that investing interest was neither positively nor significantly impacted by investment knowledge or rewards. In fact, investment interest was significantly and favorably impacted by investment motive.Implications/Novel Contribution: Universities are supposed to be able to promote students’ interest in investing by offering knowledge and resources.