JISE
Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education

Pengaruh Kecepatan Pengiriman dan Price Discount terhadap Customer Satisfaction pada Pengguna GoFood

Putra, Suharto Balau (Unknown)
Harris, Allan (Unknown)



Article Info

Publish Date
23 Dec 2024

Abstract

The Effect of Delivery Speed ​​and Price Discount on Customer Satisfaction of GoFood Users in Indonesia. Customer satisfaction is the end result of a buying and selling transaction. Where if the customer's feelings are satisfied, it means that the performance produced by a product is successful. This type of research is quantitative causal, with primary data as the main data source with a sample of 121 respondents then processed using the data obtained from the questionnaire and processed with SPSS as an analysis tool from the multiple regression model. The results of this study, delivery speed has a positive effect on customer satisfaction, as well as the price discount variable has a positive effect on customer satisfaction. The results of the simultaneous test state that delivery speed and price discount simultaneously have a positive effect on customer satisfaction

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Journal Info

Abbrev

jise

Publisher

Subject

Decision Sciences, Operations Research & Management Education

Description

JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION (JISE) promotes scholarship and best practices in management within and across science disciplines. JISE publishes original empirical, conceptual and policy studies reflecting the latest development in science management from disciplinary and ...