Analysis Of Skywalkers English Lesson Marketing Strategy

Pratiwi, Feriska
Jeana Rachel, Angelika
Rachma Firdaus, Intan
Gustav Gloor, Hanzl

Proceeding of International Conference Health, Science And Technology (ICOHETECH)
2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)

This study aims to determine the application of Skywalkers English Lesson marketing strategy to find the right marketing strategy in the marketing mix, including 4P (product, price, promotion, place) at Skywalkers English Lesson tutoring institution to reach the target market. Using a descriptive qualitative approach, it can answer the problems that researchers have found and analyze the phenomena that occur in Primagama accompanied by SWOT Analysis to review the strengths and opportunities owned by the organization and then utilize as much as possible to reduce the weaknesses and threats