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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Rachma Firdaus, Intan
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Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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Analysis Of Skywalkers English Lesson Marketing Strategy Pratiwi, Feriska; Jeana Rachel, Angelika; Rachma Firdaus, Intan; Gustav Gloor, Hanzl
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

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Abstract

This study aims to determine the application of Skywalkers English Lesson marketing strategy to find the right marketing strategy in the marketing mix, including 4P (product, price, promotion, place) at Skywalkers English Lesson tutoring institution to reach the target market. Using a descriptive qualitative approach, it can answer the problems that researchers have found and analyze the phenomena that occur in Primagama accompanied by SWOT Analysis to review the strengths and opportunities owned by the organization and then utilize as much as possible to reduce the weaknesses and threats
Analysis Of Registers Used By Tni Soldiers In The Serigala Langit Movie Rachma Firdaus, Intan; Sholiyah, Sholiyah
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

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Abstract

The difference in language between one person and another is called variety. Variations in linguistic items include dialect, register and style. The register is various languages that depend on the occasion and social setting. Registers are usually known only to the people who use the words. Register relates to specific occupations and vocabulary. Therefore, this study aims to determine the terms categorized as registers used within the community, the linguistic forms used, and the motives used by army soldiers. This research utilizes a descriptive qualitative approach as it studies sociolinguistics, which deals with investigating linguistic forms (proposed by Morley) and motives (proposed by Hockett) of registers used in conversation. The study reveals that the Air Force army troops in the Serigala Langit Movie categorize several words and compound words as registers. Categorize the words as nouns and verbs for grammatical categories, and let them function as subjects, predicates, and objects in utterances. These registers are based on prestige motives and need fulfilment motives. Therefore, there will always be a motive behind the speakers' registers, depending on the occasion and the social setting
Analysis Of Skywalkers English Lesson Marketing Strategy Pratiwi, Feriska; Jeana Rachel, Angelika; Rachma Firdaus, Intan; Gustav Gloor, Hanzl
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the application of Skywalkers English Lesson marketing strategy to find the right marketing strategy in the marketing mix, including 4P (product, price, promotion, place) at Skywalkers English Lesson tutoring institution to reach the target market. Using a descriptive qualitative approach, it can answer the problems that researchers have found and analyze the phenomena that occur in Primagama accompanied by SWOT Analysis to review the strengths and opportunities owned by the organization and then utilize as much as possible to reduce the weaknesses and threats
Analysis Of Registers Used By Tni Soldiers In The Serigala Langit Movie Rachma Firdaus, Intan; Sholiyah, Sholiyah
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The difference in language between one person and another is called variety. Variations in linguistic items include dialect, register and style. The register is various languages that depend on the occasion and social setting. Registers are usually known only to the people who use the words. Register relates to specific occupations and vocabulary. Therefore, this study aims to determine the terms categorized as registers used within the community, the linguistic forms used, and the motives used by army soldiers. This research utilizes a descriptive qualitative approach as it studies sociolinguistics, which deals with investigating linguistic forms (proposed by Morley) and motives (proposed by Hockett) of registers used in conversation. The study reveals that the Air Force army troops in the Serigala Langit Movie categorize several words and compound words as registers. Categorize the words as nouns and verbs for grammatical categories, and let them function as subjects, predicates, and objects in utterances. These registers are based on prestige motives and need fulfilment motives. Therefore, there will always be a motive behind the speakers' registers, depending on the occasion and the social setting
Co-Authors Gustav Gloor, Hanzl Jeana Rachel, Angelika Pratiwi, Feriska Sholiyah, Sholiyah