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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Gustav Gloor, Hanzl
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Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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Analysis Of Skywalkers English Lesson Marketing Strategy Pratiwi, Feriska; Jeana Rachel, Angelika; Rachma Firdaus, Intan; Gustav Gloor, Hanzl
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

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Abstract

This study aims to determine the application of Skywalkers English Lesson marketing strategy to find the right marketing strategy in the marketing mix, including 4P (product, price, promotion, place) at Skywalkers English Lesson tutoring institution to reach the target market. Using a descriptive qualitative approach, it can answer the problems that researchers have found and analyze the phenomena that occur in Primagama accompanied by SWOT Analysis to review the strengths and opportunities owned by the organization and then utilize as much as possible to reduce the weaknesses and threats
Register Of Sociolinguistic Used In Forum Vape Purchasing On Facebook Gustav Gloor, Hanzl; Dzaky Kamaluddin, Ahnaf
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

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Abstract

This study aims to analyze the language register used on online vape buying and selling forums in Indonesia. The data was obtained from forum members’ postings and conversations over three months. The method used was observe with the note-taking technique. The analytical framework used register theory and sociolinguistics. The results showed that vape buying and selling forums have a unique register characteristic, which includes (1) the use of special vape terms and acronyms, such as vape, RDA, RBA; (2) many elements of youth slang, such as lu, gua, bro; (3) casual and tending to informal language style; and (4) the main topics discussed were buying and selling vape products and devices. Sociolinguistic factors such as age, gender, social and educational backgrounds influence the language variations that emerge. Registers on vape buying and selling forums are dynamic and influenced by the development of the vape community itself. The implication is that understanding the register of online forums helps effective communication between members.
Analysis Of Skywalkers English Lesson Marketing Strategy Pratiwi, Feriska; Jeana Rachel, Angelika; Rachma Firdaus, Intan; Gustav Gloor, Hanzl
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the application of Skywalkers English Lesson marketing strategy to find the right marketing strategy in the marketing mix, including 4P (product, price, promotion, place) at Skywalkers English Lesson tutoring institution to reach the target market. Using a descriptive qualitative approach, it can answer the problems that researchers have found and analyze the phenomena that occur in Primagama accompanied by SWOT Analysis to review the strengths and opportunities owned by the organization and then utilize as much as possible to reduce the weaknesses and threats
Register Of Sociolinguistic Used In Forum Vape Purchasing On Facebook Gustav Gloor, Hanzl; Dzaky Kamaluddin, Ahnaf
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the language register used on online vape buying and selling forums in Indonesia. The data was obtained from forum members’ postings and conversations over three months. The method used was observe with the note-taking technique. The analytical framework used register theory and sociolinguistics. The results showed that vape buying and selling forums have a unique register characteristic, which includes (1) the use of special vape terms and acronyms, such as vape, RDA, RBA; (2) many elements of youth slang, such as lu, gua, bro; (3) casual and tending to informal language style; and (4) the main topics discussed were buying and selling vape products and devices. Sociolinguistic factors such as age, gender, social and educational backgrounds influence the language variations that emerge. Registers on vape buying and selling forums are dynamic and influenced by the development of the vape community itself. The implication is that understanding the register of online forums helps effective communication between members.
Co-Authors Dzaky Kamaluddin, Ahnaf Jeana Rachel, Angelika Pratiwi, Feriska Rachma Firdaus, Intan