Jurnal Sahid Mengabdi
Vol 4 No 1 (2025): Juni 2025

STRATEGI KOMUNIKASI HUMAS DALAM PENGUATAN KERJASAMA PENDIDIKAN DI SEKTOR PERKEBUNAN: PENGALAMAN PENGABDIAN DI DIREKTORAT JENDERAL PERKEBUNAN

Dafenta, Hadi (Unknown)
Rahmawati, Ima (Unknown)
Lestari, Hana (Unknown)



Article Info

Publish Date
02 Jun 2025

Abstract

This community service program was carried out by Institut Agama Islam Sahid Bogor in collaboration with the Directorate General of Plantations, aiming to strengthen educational cooperation in the plantation sector through the implementation of effective public relations communication strategies. Using a participatory approach, the program involved a needs analysis and the design of communication strategies based on two-way communication principles and mutually beneficial relationship management. The findings revealed a communication gap between the Directorate General of Plantations and educational institutions, which hindered the development of a workforce aligned with the needs of the plantation industry. The implementation of dialogical and inclusive communication strategies proved to improve coordination and the overall effectiveness of collaboration among stakeholders. This initiative highlights the crucial role of public relations communication strategies in building sustainable synergy and offers a model for developing stronger cooperation between educational institutions and the plantation industry in Indonesia.

Copyrights © 2025






Journal Info

Abbrev

JSM

Publisher

Subject

Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Description

Jurnal Sahid Mengabdi : Jurnal Pengabdian Kepada Masyarakat Institut Agama Islam Sahid Bogor merupakan salah satu pengamalan ilmu pengetahuan, teknologi dan seni budaya secara langsung kepada masyarakat secara kelembagaan melalui metodologi keilmuan sebagai perwujudan Tri Dharma Perguruan Tinggi. ...