International Journal of Enterprise Modelling
Vol. 19 No. 2 (2025): May: Enterprise Modelling

The role of CSR education on sustainable entrepreneurial intention: development of a theory of planned behavior-based model in higher education

Asti, Arsy Annisa (Unknown)
Elsera, Hilda (Unknown)



Article Info

Publish Date
31 May 2025

Abstract

Corporate Social Responsibility (CSR) education has become a crucial component in shaping responsible entrepreneurial attitudes. Accordingly, Higher Education Institutions (HEIs) have consistently integrated CSR into their academic curricula to foster ethical awareness and sustainability-oriented values among prospective business leaders. In this context, HEIs play a strategic role in cultivating a generation conscious of social responsibility and sustainable development, although research on the influence of CSR education on sustainable entrepreneurial intentions remains limited in the literature. This study aims to examine the effect of CSR education on students’ sustainable entrepreneurial intentions based on the Theory of Planned Behavior (TPB) framework. A quantitative approach was employed using a survey method targeting students currently enrolled in or who have completed CSR-related courses. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that attitude toward behavior and perceived behavioral control significantly affect sustainable entrepreneurial intentions. Conversely, subjective norm does not have a direct effect but becomes significant when moderated by CSR education. These findings reinforce the critical role of CSR education in strengthening pro-social values that encourage more responsible entrepreneurial intentions. This study underscores the importance of integrating CSR education into entrepreneurship curricula to develop future entrepreneurs with a strong orientation toward social and environmental sustainability

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Journal Info

Abbrev

ieia

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Library & Information Science Mathematics Transportation

Description

The International Journal of Enterprise Modelling serves as a venue for anyone interested in business and management modelling. It investigates the conceptual forerunners and theoretical underpinnings that lead to research modelling procedures that inform research and ...