<![CDATA[Public services are a basic right of every citizen that must be fulfilled optimally by the government. The Sinjai Regency Government develops innovation through the implementation of the Innovative Management Service System (SIMPELMI) application. This study aims to analyze the implementation of SIMPELMI as a digital tool in public services. The research method employed is qualitative, utilizing data collection techniques that include observation, interviews, and documentation. The informants of this research are the Head of the Office of Investment and One-Stop Integrated Services, the Secretary of the Office of Investment and One-Stop Integrated Services, and four staff of the Office of Investment and One-Stop Integrated Services in Sinjai Regency. The data analysis techniques employed include data reduction, data presentation, and concluding. The results of the study show that SIMPELMI has had a significant impact on the effectiveness of licensing services in terms of five indicators: information quality, transaction quality, service responsiveness, application design, and navigation, and data security and privacy. However, the implementation of SIMPELMI still faces challenges, such as regulatory changes that shift some functions to national applications (OSS RBA and SIMBG), limited human resources in socialization and training, and internet network obstacles in certain areas. In general, the SIMPELMI application can encourage the transformation of public services in Sinjai Regency towards efficient and responsive digitalization. This research is expected to serve as a reference for developing a more inclusive and adaptive digital service system in the future, as well as contributing to the improvement of local governance quality.]]>
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