Nuances of Indonesian Language
Vol 3, No 1 (2022)

Analisis Pengaruh Gaya Bahasa dalam Pemasaran Digital terhadap Minat Beli Mahasiswa

Muzainah, Muzainah (Unknown)
Wardania, Sri Aulia (Unknown)
Basri, Muh. Bahly (Unknown)

Article Info

Publish Date
03 May 2025

Abstract

Digital developments have influenced various aspects of life, especially those related to the increasingly consumerist and fast-paced lifestyle and behavior of society. One aspect affected is marketing strategy, such as the use of language styles in digital marketing. This research aims to analyze the influence of language style on Makassar State University students' buying interest. With a quantitative approach, this research involved 30 randomly selected respondents. The research results show that a relaxed, unique and direct language style has a significant influence on students' buying interest. This research makes an important contribution to more effective marketing strategies in reaching young audiences.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Nuances of Indonesian Language
Website

Abbrev

nila

Publisher

Perkumpulan Pengelola Jurnal Bahasa dan Sastra Indonesia serta Pengajarannya

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

The purpose of this journal is to publish scientific works for Indonesian and overseas lecturers, researchers, students, and practitioners to present new ideas, concepts and theories in Indonesian language and literature education such as: The result of research development of language learning and ...