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All Journal Nuances of Indonesian Language
Wardania, Sri Aulia
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Analisis Pengaruh Gaya Bahasa dalam Pemasaran Digital terhadap Minat Beli Mahasiswa Muzainah, Muzainah; Wardania, Sri Aulia; Basri, Muh. Bahly
Nuances of Indonesian Language Vol 3, No 1 (2022)
Publisher : PPJB-SIP (Perkumpulan Pengelola Jurnal Bahasa dan Sastra Indonesia serta Pengajarannya).

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/nila.v3i1.1255

Abstract

Digital developments have influenced various aspects of life, especially those related to the increasingly consumerist and fast-paced lifestyle and behavior of society. One aspect affected is marketing strategy, such as the use of language styles in digital marketing. This research aims to analyze the influence of language style on Makassar State University students' buying interest. With a quantitative approach, this research involved 30 randomly selected respondents. The research results show that a relaxed, unique and direct language style has a significant influence on students' buying interest. This research makes an important contribution to more effective marketing strategies in reaching young audiences.
Co-Authors Muh. Bahly Basri Muzainah, Muzainah