Jurnal Asy-Syukriyyah
Vol. 26 No. 1 (2025): Jurnal Asy-Syukriyyah

REFRAMING ISLAMIC WORLDVIEW IN YOUTUBE ESCAPE CONTENT OWNED BY @RAYMONDCHIN

Al Ghoni, Burhanudin (Unknown)
Hermawan, Ahmad (Unknown)
Irfanudin, Fahmi (Unknown)



Article Info

Publish Date
17 Jun 2025

Abstract

This study analyzes how the Islamic worldview is reframed in Raymond Chin's YouTube Escape content and its impact on audience understanding. Using a qualitative method with a content analysis approach, data were collected from the videos on the channel. The study results show that the Escape channel has succeeded in reframing the Islamic worldview through a contemporary approach, diverse topics, active interaction with the audience, and engaging visual media. This approach improves the audience's understanding of Islam and helps eliminate negative stereotypes. Further discussions highlighted the challenges in ensuring the message's conformity with Islam's teachings. This study concludes that the Escape channel contributes significantly to spreading knowledge and building a positive image of Islam among the younger generation. More research is needed to explore the long-term impact of this content on audiences' religious understanding and practices.

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Journal Info

Abbrev

Asy-Syukriyyah

Publisher

Subject

Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

The scope of topics that are most interesting to Asy-Syukriyyah Journal Islamic Studies readers include the following Islamic Education, Islamic Economics, Religious Philoshopy, Islamic Studies, Quranic Science and Interpretation, Sociology of Religion, Tafsir Hadits, Management of Islamic ...