Jurnal Manajemen Stratejik dan Simulasi Bisnis
Vol. 5 No. 2 (2024): Jurnal Manajemen Stratejik dan Simulasi Bisnis

The Assessing the effect of Business Intelligence and Innovation on business startups: A Case Study Approach

Saeed, Sarkar Ahmed (Unknown)
Faraj, Shahen Mohammed (Unknown)
Azam, Kosar Othman (Unknown)
Ali, Zhino Omer (Unknown)
Hussein, Sima Kakl (Unknown)

Article Info

Publish Date
21 Dec 2024

Abstract

business intelligence and innovation are crucial in initiating and advancing company enterprises. This research examined the impact of business intelligence and innovation on business startups. A simple random sampling approach was used to gather data using questionnaires mailed to 173 workers and managers of enterprises in the Kurdistan Region of Iraq. The study used Pearson correlation and Regression analysis to ascertain the association between factors and the impact of business intelligence and innovation on company startups. The analysis was conducted using SPSS software version 26. The study findings demonstrate a direct and positive relationship between the variables of business intelligence and innovation for business startups. Additionally, business intelligence and innovation have a noteworthy impact on the success of business startups.

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Journal Info
Jurnal Manajemen Stratejik dan Simulasi Bisnis
Website

Abbrev

mssb

Publisher

Universitas Andalas

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Strategi dan Simulasi Bisnis (JMASSBI) is a journal that publishes academic articles from academics who conduct empirical research and literature review issues of strategic management, business simulation, entrepreneurship, organization, marketing, finance, human resource ...