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All Journal Jurnal Sains Manajemen JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Nur Afifah Lutfina
Universitas Adhirajasa Reswara Sanjaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PERAN STRATEGIS PENGEMBANGAN SDM DALAM MENCAPAI KEUNGGULAN BERSAING Nur Syafira Ramona; Nur Afifah Lutfina; Sarah Nursa’diah Hidayat; Silfia Rachim; Mira Veranita
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i1.164

Abstract

In the era of globalization and rapid technological advancement, human resource development (HRD) plays a strategic role in achieving competitive advantage for organizations. This study uses a qualitative descriptive approach through literature review to explore the role of HRD strategies in enhancing employee competencies, loyalty, and an innovative work culture that supports organizational performance. Findings indicate that integrating HR functions into business strategies, along with leveraging technologies such as AI and VR, strengthens the effectiveness of employee training and development. Planned and continuous HR development not only improves individual quality but also enhances organizational competitiveness in facing global challenges. Therefore, HR development should be prioritized strategically in organizational planning to support sustainable growth and business continuity.
KONSEP PEMASARAN INTI SEBAGAI FONDASI STRATEGI BISNIS BERORIENTASI KONSUMEN Nur Afifah Lutfina; Firman Firdaus; Acep Rohendi
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.205

Abstract

In the era of globalization and digitalization, marketing strategies play a crucial role in ensuring business sustainability and competitiveness. This article aims to examine the core marketing concept as the foundation for developing consumer-oriented business strategies. The research method employed is a literature study by analyzing various studies related to marketing strategies, consumer orientation, competitor orientation, and digitalization. The findings indicate that the core marketing concept is not merely a promotional tool but serves as the basis of business strategy, encompassing segmentation, positioning, and building long-term customer relationships. Both consumer and competitor orientation positively influence marketing performance, while digital and sustainability strategies enhance customer loyalty and corporate image. Furthermore, customer satisfaction is found to be more strongly influenced by product quality and location than by price and promotion. Therefore, implementing the core marketing concept with a consumer-centered approach, responsiveness to competitor dynamics, and adaptability to digital technology is essential for achieving business success in today’s global competition
Paradigma Ilmu dan Relevansinya Terhadap Manajemen Sumber Daya Manusia Nur Afifah Lutfina; Firman Firdaus; A. Rohendi; Mira Veranita
Jurnal Sains Manajemen Vol. 8 No. 1 (2026): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/5nxxwf93

Abstract

Penelitian ini bertujuan untuk menganalisis keterkaitan antara paradigma ilmu dengan praktik Manajemen Sumber Daya Manusia (MSDM) dalam berbagai konteks organisasi, terutama lembaga pendidikan pada era digital dan tuntutan keberlanjutan. Paradigma ilmu memberikan landasan ontologis, epistemologis, dan aksiologis yang memastikan bahwa pengelolaan SDM dilakukan secara rasional, etis, dan menghargai martabat manusia. Dalam konteks pendidikan, paradigma ini menjadi dasar dalam mengembangkan profesionalisme pendidik dan tenaga kependidikan melalui penerapan manajemen strategis, penguatan kompetensi pedagogik, serta integrasi nilai moral dan spiritual. Transformasi digital pada era Industri 4.0 dan Society 5.0 menuntut SDM yang memiliki literasi digital, kemampuan adaptasi, dan kecerdasan multidimensi agar mampu memanfaatkan teknologi secara optimal dan humanis. Selain itu, pendekatan Green Human Resource Management (GHRM) menegaskan pentingnya orientasi keberlanjutan dan kepedulian lingkungan dalam pengelolaan SDM modern. Hasil kajian menunjukkan bahwa paradigma ilmu menjadi kerangka konseptual yang komprehensif dalam membangun SDM yang kompeten, adaptif, beretika, dan berwawasan ekologis, sehingga mampu menjawab dinamika global dan tuntutan perkembangan teknologi.
HUMAN-CENTERED UNIVERSITY SERVICE: KARAKTERISTIK JASA PENDIDIKAN TINGGI DAN IMPLIKASINYA TERHADAP PENGALAMAN MAHASISWA Sri Maryati; Silfia Rachim; Sarah Nursa'diah Hidayat; Nur Afifah Lutfina; Nur Syafira Ramona; Yoram Yudhatama; A. Rohendi
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 2 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i2.296

Abstract

This study aims to identify the characteristics of higher education services from a human-centered university service perspective and to embed these into the student experience. The research is motivated by the increasing digital transformation in university services, which can improve the efficiency of academic and administrative processes but potentially reduce the humanistic aspect of service interactions. The study uses a qualitative approach with a phenomenological design to explore students' subjective experiences with university services. Participants consisted of active students, educational staff, and academic service managers selected through purposive sampling and snowball sampling techniques. Data were collected through semi-structured interviews, limited participant observation, and documentation studies. Data validity was maintained through source and method triangulation, member checking, and audit trails. Data analysis was conducted using the interactive model of Miles, Huberman, and Saldaña with a thematic analysis approach. The results show that the quality of higher education services is influenced not only by the effectiveness of systems and technology, but also by interpersonal communication, empathy, and the responsibility of educational staff, as well as students' emotional experiences. Students interpret university services as a social experience that requires a balance between digital efficiency and a humanistic approach. These findings strengthen the concept of human-centered services in higher education and provide practical applications for developing more responsive, adaptive, and student-experience-oriented services in the era of digital transformation.
Co-Authors A. Rohendi Acep Rohendi Firman Firdaus Nur Syafira Ramona Sarah Nursa'diah Hidayat Sarah Nursa’diah Hidayat Silfia Rachim Sri Maryati Veranita, Mira Yoram Yudhatama