Journal of Pragmatics Research
Vol. 7 No. 2 (2025): Journal of Pragmatics Research

The Role of Digital Media in Building the Image of Saka Tunggal Mosque: A Media Discourse Analysis

Muttaqin, Hermansyah (Unknown)
Sigied Himawan Yudhanto (Unknown)



Article Info

Publish Date
25 Jun 2025

Abstract

In today's digital world, online media significantly shapes our perception of cultural and religious sites. For example, the Saka Tunggal Mosque. The Saka Tunggal Mosque, one of Indonesia's oldest mosques, is a prime example. The digital sphere has profoundly influenced its image. This study delves into the unique digital narrative surrounding the Saka Tunggal Mosque, employing a Media Discourse Analysis approach. Using a descriptive qualitative methodology, we will analyze data from social media, news websites, and Islamic blogs, all through the lens of Norman Fairclough's Critical Discourse Analysis in 3 stages: Text Analysis (Description), Discursive Practice (Interpretation), Social Practice (Explanation). We aim to understand how this unique digital narrative is created and shared. The findings of this study reveal that digital media weaves narratives that highlight religious tourism, heritage preservation, and Islamic spirituality, thereby influencing public perception of the Saka Tunggal Mosque. However, there are challenges, such as the risk of historical inaccuracy due to the spread of unverified information and the potential loss of the authentic meaning of the mosque amidst the commercialization of tourism. Ultimately, this study explains how digital media acts as a bridge in shaping the identity of a religious place and suggests ways to improve digital communication strategies to maintain its historical meaning.

Copyrights © 2025






Journal Info

Abbrev

jopr

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Journal of Pragmatics Research, (JoPR), E-ISSN: 2656-8020, is published by State Insitute of Islamic Studies Salatiga, Indonesia. It is an International forum published every April and October and aimed at developing all aspects of scholarly theories and research on pragmatics, Pragma-linguistics, ...