Tarjih: Agribusiness Development Journal
Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025

Marketing Value Chain Analysis of Corn as Animal Feed Material in Rea Village, Binuang District, Polewali Mandar Regency

Handayani, Sri Ratna (Unknown)
Jumriani Dambe (Unknown)
Hamsah (Unknown)



Article Info

Publish Date
30 Jun 2025

Abstract

This study aims to understand and analyze the marketing value chain of corn as animal feed in Binuang District, Polewali Mandar Regency. This study uses a qualitative Descriptive Analysis method with primary data collection through interviews and direct observation in the field, as well as secondary data through relevant literature reviews. Data analysis uses food supply chain network analysis to understand the corn marketing process from farmers to end consumers. The results of the study show that the corn supply chain in Rea Village involves several parties, including corn farmers, collectors, animal feed processing factories, and laying hen farmers with three supply chain flows. Analysis of food supply chain network data shows that the structure of the corn supply chain consists of several flows, namely product flow, financial flow, and information flow. This study also shows that corn production in Rea Village has great potential to increase farmers' income and meet market needs.

Copyrights © 2025






Journal Info

Abbrev

agribisnis

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Tarjih: Agribusiness Development Journal resmi terdaftar di Pusat Data dan Dokumentasi Ilmiah (PDDI), Lembaga Ilmu Pengetahuan Indonesia dengan Nomor ISSN 2798 - 0782 (online). Mulai tahun 2021. Tarjih: Agribusiness Development Journal akan terbit dua kali dalam setahun (Juni, dan Desember). Semua ...