Abdimas Indonesian Journal
Vol. 5 No. 1 (2025)

Upaya Peningkatan UMKM melalui Sosialisasi Pemanfaatan Teknologi Digital Bagi Pelaku Usaha di Kampung Tanjung Kuras, Kecamatan Sungai Apit, Kabupaten Siak

Pane, Rico Purnawandi (Unknown)
Subekti, Muhamad Nelwan Wahyuda (Unknown)
Dullah, Amin (Unknown)
Habib, Bayu Darma (Unknown)
Damanik, Sandi (Unknown)
Rinaldi, Rinaldi (Unknown)
Nisa, Larasita Iffatun (Unknown)
Rahmadani, Fitri Nova (Unknown)
Kurnia, Victoria Gebby (Unknown)
Adelia, Vida (Unknown)
Shabrina, Shabrina (Unknown)
Azzura, Nadia (Unknown)



Article Info

Publish Date
22 May 2025

Abstract

The development of information technology is inevitable, and has expanded to various aspects of our lives, one of which is the economic aspect in Indonesia. The economy is an aspect that needs to be considered in this all-digital era in order to continue to be able to grow and develop so that it can compete globally. One of the economic supporters in Indonesia is MSMEs. Therefore, MSME actors must be able to adapt and take advantage of information technology developments to improve their business fields. So it is necessary to hold Socialization of the use of digital technology for business actors in an effort to increase MSMEs in Tanjung Kuras Village, Sungai Apit District, Siak Regency. This devotion is carried out with the aim of improving MSMEs by providing insight and understanding to MSME actors so that they can be more independent, able to compete, able to take advantage of opportunities, able to take advantage of existing potential, able to innovate, wide market reach, facilitate transactions, and licensing/legality. The method used in this service activity is Participatory Rural Apraical (PRA). PRA is one of the methods in community empowerment that involves community participation. The result of this service is an increase in knowledge and skills and MSME actors who do not have business licenses, logos and banners now have them.

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Journal Info

Abbrev

aij

Publisher

Subject

Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

Abdimas Indonesian Journal is a biannual journal that published in June and Desember by Civiliza Publishing. The journal is focus on the result of community services and activities by empowering the society through a participatory approach to reach the sustainable ...