<![CDATA[This study aims to determine the effect of service quality principles on community satisfaction at the Bina Baru Village Office, Kulo District, Sidenreng Rappang Regency. This study uses a quantitative descriptive method with 47 respondents, using a saturated sampling technique. Data collection techniques through observation, questionnaires, and literature studies. The variables studied include the principles of strategic service quality s independent variables and community satisfaction as dependent variables. This study uses a simple linear regression analysis method with hypothesis testing through the IBM SPSS Version 21.00 for Windows application with a level of α = 0.05 as a form of data analysis process.The results of this study indicate that the variable of service quality principles (X) can be seen that the level of respondent achievement of 60.53% is categorized as less than good, therefore the principles of service quality must be further improved. Public Satisfaction (Y) with respondent achievement of 53.1%, so the t count value> t table, or 7.388> 2.014 then Ho is rejected and Ha is accepted, meaning significant. So, the influence of the application of service quality principles has a significant effect on public satisfaction at the Bina Baru Village Office, Kulo District, Sidenreng Rappang Regency.]]>
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