Increasing Student Creativity through Memory Photo Box Product Innovation as a Personal Gift Based on Emotional Values: Peningkatan Kreativitas Mahasiswa melalui Inovasi Produk Memory Photo Box sebagai Hadiah Personal Berbasis Nilai Emosional

Ria Rosanti
Anggit Dyah Kusumastuti

Jurnal Akademik Pengabdian Masyarakat
Vol. 3 No. 4 (2025): Juli

This activity aims to enhance student creativity through the development of the Memory Photo Box as an innovative product with high emotional value that can serve as a personalized gift. This product was chosen for its ability to combine aesthetic elements, functionality, and emotional appeal, which increase both its attractiveness and market value. The implementation methods included hands-on training, creative idea brainstorming, and group discussions to design and create the Memory Photo Box. Evaluation was conducted using a pretest-posttest approach to assess improvements in students’ creativity, understanding of emotional value in products, and the overall quality of their final creations. The results indicated a significant improvement across all three aspects. The outcomes of this activity include the physical Memory Photo Box products, an activity report, a scientific article, and the emergence of entrepreneurship potential based on student creativity. This activity is expected to serve as a real-life implementation of the Creativity and Innovation course, providing not only theoretical knowledge but also practical experience that directly contributes to the development of students’ soft skills.