Journal of Artificial Intelligence and Digital Business
Vol. 4 No. 2 (2025): Mei - Juli

Pengaruh Social Media Marketing Terhadap Pertumbuhan Bisnis Online

Nuraeni HR, Leni (Unknown)
Putri, Liska Zahara (Unknown)
Octavianus, Billy (Unknown)
Sanggya HB, Ahimsa (Unknown)
Redjeki, Finny (Unknown)

Article Info

Publish Date
25 Jun 2025

Abstract

Social media marketing (SMM) has become one of the main tools for online businesses to increase growth. This research aims to identify the influence of marketing strategies via social media on the growth of online businesses in Indonesia. Using quantitative methods through a survey of 200 online business owners, this research found that the variables of customer engagement, increasing brand visibility, and cost efficiency have a significant influence on online business growth. This study shows the importance of optimizing SMM strategies to increase competitiveness in the digital era.

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Journal Info
Journal of Artificial Intelligence and Digital Business
Website

Abbrev

RIGGS

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

Description

Journal of Artificial Intelligence and Digital Business (RIGGS) is published by the Department of Digital Business, Universitas Pahlawan Tuanku Tambusai in helping academics, researchers, and practitioners to disseminate their research results. RIGGS is a blind peer-reviewed journal dedicated to ...