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p-Index From 2021 - 2026
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All Journal Journal of Artificial Intelligence and Digital Business
Nuraeni HR, Leni
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Pengaruh Social Media Marketing Terhadap Pertumbuhan Bisnis Online Nuraeni HR, Leni; Putri, Liska Zahara; Octavianus, Billy; Sanggya HB, Ahimsa; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1155

Abstract

Social media marketing (SMM) has become one of the main tools for online businesses to increase growth. This research aims to identify the influence of marketing strategies via social media on the growth of online businesses in Indonesia. Using quantitative methods through a survey of 200 online business owners, this research found that the variables of customer engagement, increasing brand visibility, and cost efficiency have a significant influence on online business growth. This study shows the importance of optimizing SMM strategies to increase competitiveness in the digital era.
Dampak Kepemimpinan Strategis terhadap Keberhasilan Strategi Bisnis dengan Turbulensi Lingkungan sebagai Variabel Moderasi Sikki, Nurhaeni; Nuraeni HR, Leni; Putri, Rezki Utami; Rifa, Novita Purnama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7748

Abstract

This study examines the effect of strategic leadership on business strategy success, with environmental turbulence as a moderating variable. In an increasingly dynamic and competitive business environment, organizations must adapt quickly to changes in technology, market conditions, and competition. Strategic leadership plays a critical role in ensuring that organizational strategies are effectively formulated and implemented to achieve sustainable competitive advantage. This research adopts a quantitative approach with an explanatory design. Data were collected through structured questionnaires distributed to managers, supervisors, and employees involved in strategic decision-making. The sampling technique used was purposive sampling, with respondents selected based on specific criteria, including a minimum of one year of work experience and involvement in strategy implementation. Data analysis was conducted using Moderated Regression Analysis (MRA) to test both direct and interaction effects. The results indicate that strategic leadership has a significant positive effect on business strategy success. Additionally, environmental turbulence significantly moderates this relationship, strengthening the influence of strategic leadership under conditions of high uncertainty and rapid change. This finding suggests that the role of strategic leadership becomes more critical as environmental complexity increases. In conclusion, organizations are encouraged to develop adaptive and responsive leadership capabilities to effectively navigate turbulent environments and enhance strategic outcomes. This study contributes to the literature by highlighting the importance of environmental turbulence in shaping the effectiveness of strategic leadership.
Co-Authors Octavianus, Billy Putri, Liska Zahara Putri, Rezki Utami Redjeki, Finny Rifa, Novita Purnama Sanggya HB, Ahimsa Sikki, Nurhaeni