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All Journal Jurnal Informatika Ekonomi Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Informatika Ekonomi Bisnis
Putri, Liska Zahara
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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The Impact of Artificial Intelligence Implementation on Business Ethics in Corporate Decision-Making Sari, Rahmi Rachmawati; Sikki, Nurhaeni; Chintiyani, Fitri; Pusparani, Kinanti Vionanda; Putri, Liska Zahara; Sari, Yulia Puspita; HR, Leni Nuraeni; Depi, Jeanne Nurtami; Nasution, Nurul Fitria
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1127

Abstract

The integration of artificial intelligence into corporate decision-making processes has introduced complex ethical challenges that demand urgent scholarly and practical attention. This study explores how AI implementation influences business ethics across five key dimensions: algorithmic bias, transparency, responsibility diffusion, privacy, and human autonomy. Employing a qualitative research design, data were collected through in-depth interviews with 25 executives and ethics officers from multinational corporations across diverse sectors. Thematic analysis revealed widespread concerns about the opacity of AI systems, ethical disengagement, and the absence of clear accountability structures. Although some organizations have begun adopting ethical AI governance frameworks, the effectiveness of these measures varies significantly, with many efforts remaining reactive and fragmented. The findings highlight a critical gap between ethical aspirations and organizational realities, emphasizing the need for systemic reforms that embed ethics into the design, deployment, and oversight of AI technologies. This study contributes to the growing body of literature on AI ethics by offering empirical insights and actionable implications for policy, leadership, and future research.
The Impact of Artificial Intelligence Implementation on Business Ethics in Corporate Decision-Making Sari, Rahmi Rachmawati; Sikki, Nurhaeni; Chintiyani, Fitri; Pusparani, Kinanti Vionanda; Putri, Liska Zahara; Sari, Yulia Puspita; HR, Leni Nuraeni; Depi, Jeanne Nurtami; Nasution, Nurul Fitria
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1127

Abstract

The integration of artificial intelligence into corporate decision-making processes has introduced complex ethical challenges that demand urgent scholarly and practical attention. This study explores how AI implementation influences business ethics across five key dimensions: algorithmic bias, transparency, responsibility diffusion, privacy, and human autonomy. Employing a qualitative research design, data were collected through in-depth interviews with 25 executives and ethics officers from multinational corporations across diverse sectors. Thematic analysis revealed widespread concerns about the opacity of AI systems, ethical disengagement, and the absence of clear accountability structures. Although some organizations have begun adopting ethical AI governance frameworks, the effectiveness of these measures varies significantly, with many efforts remaining reactive and fragmented. The findings highlight a critical gap between ethical aspirations and organizational realities, emphasizing the need for systemic reforms that embed ethics into the design, deployment, and oversight of AI technologies. This study contributes to the growing body of literature on AI ethics by offering empirical insights and actionable implications for policy, leadership, and future research.
Pengaruh Social Media Marketing Terhadap Pertumbuhan Bisnis Online Nuraeni HR, Leni; Putri, Liska Zahara; Octavianus, Billy; Sanggya HB, Ahimsa; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1155

Abstract

Social media marketing (SMM) has become one of the main tools for online businesses to increase growth. This research aims to identify the influence of marketing strategies via social media on the growth of online businesses in Indonesia. Using quantitative methods through a survey of 200 online business owners, this research found that the variables of customer engagement, increasing brand visibility, and cost efficiency have a significant influence on online business growth. This study shows the importance of optimizing SMM strategies to increase competitiveness in the digital era.
Co-Authors Chintiyani, Fitri Depi, Jeanne Nurtami HR, Leni Nuraeni Nasution, Nurul Fitria Nuraeni HR, Leni Octavianus, Billy Pusparani, Kinanti Vionanda Redjeki, Finny Sanggya HB, Ahimsa Sari, Rahmi Rachmawati Sari, Yulia Puspita Sikki, Nurhaeni