Proceedings of Jogjakarta Communication Conference (JCC)
Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)

Producer Strategy in Distribution of Yogyakarta Special Fund Documentary Film “YK48”

Basri, Azzahra Silvia (Unknown)
Arifianto, Budi Dwi (Unknown)



Article Info

Publish Date
30 Jun 2025

Abstract

Documentary films face challenges in distribution, especially in reaching a wider audience. This study analyzes the distribution strategy of the documentary film "YK48," funded by the Yogyakarta Special Fund (Danais) by Pehagengsi. Using a qualitative approach with a case study method, data was collected through in-depth interviews, observations, and document studies. The study results show that the distribution strategy of "YK48" focuses on community screenings as the main channel, supported by film festivals, social media, and collaboration with alternative screening spaces. This community-based approach allows the film to reach more audiences even though it does not prioritize distribution in cinemas or digital platforms. The film won an award at the 2023 Tanah Lado Film Fest and received a recommendation from the Indonesian Film Festival (FFI). This study confirms that a community-based distribution strategy can be an effective model for independent filmmakers to expand the reach of documentary films in Indonesia.

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Journal Info

Abbrev

jcc

Publisher

Subject

Social Sciences

Description

Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with ...