EFEK MODERASI LITERASI GIDITAL PADA PENGARUH DIGITAL EKONOMI TERHADAP PERKEMBANGAN UMKM KOTA MEDAN

Tarigan, Imanuel
Siagian, Tomy Sun
Ningrum, Dhea Agusty
Rasyid, Mhd. Andi

Jurnal Manajemen dan Bisnis
Volume 24 No. 2 Tahun 2024

The development and economic growth of Indonesia is assisted by small and medium-sized micro enterprises (UMKM). With digital literacy as a moderator variable, this study aims to test the impact of the digital economy on UMKM's revenue in Medan City. In this study, a descriptive quantitative method was used; the sample used was a UMKM perpetrator in Medan City, with 100 respondents. Smart PLS version 3.0 is the analytical tool used. The results of this study show that the digital economy has a positive and significant impact on the income of small and medium-sized enterprises (SMEs) in the field. Digital literacy also plays an important role in regulating both variables. So, if digital literacy is maximized, UMKM's revenue will increase.