Optimization of Sports Management for Management of Student Sports Clubs and Activity Units

Bangkit Seandi Taroreh (Department Master of Physical Education, Faculty of Teacher Training and Education, Universitas Singaperbangsa Karawang, Karawang, West Java)
Hilmy Aliriad (Department of Physical Education Health and Recreation, Faculty of Teacher Training and Education, Nahdlatul Ulama Sunan Giri University, Bojonegoro, East Java)
Oktaviarini Yahya Rahmadhanty (Department of Physical Education Health and Recreation, Faculty of Teacher Training and Education, Universitas Singaperbangsa Karawang, Karawang, West Java)
Sayyid Agil Rifqi Munawar (Department of Physical Education Health and Recreation, Faculty of Teacher Training and Education, Universitas Singaperbangsa Karawang, Karawang, West Java)
Mahir Dwi Nugroho (Department of Physical Education Health and Recreation, Faculty of Teacher Training and Education, Universitas Singaperbangsa Karawang, Karawang, West Java)
Yuniarti Sani Damayanti (Department of Physical Education Health and Recreation, Faculty of Teacher Training and Education, Universitas Singaperbangsa Karawang, Karawang, West Java)

JUMORA: Jurnal Moderasi Olahraga
Vol 5 No 2 (2025): Jurnal Moderasi Olahraga

Optimal sports management plays an important role in improving the effectiveness of managing sports clubs and student activity units in higher education environments. This study aims to produce a sports management optimization model for managing sports clubs and student activity units. This study uses a qualitative descriptive approach. Data were collected through in-depth interviews, direct observation, and document studies at the karate martial arts sports activity unit. Participants in this study consisted of coaches, supervising lecturer, UKM manager, members (active students aged 18-24 years) in the karate student martial arts activity unit. The analysis was carried out using qualitative analysis methods to identify patterns and main challenges in managing sports student activity units. The results of the study indicate that the main challenges include 1) suboptimal financial support, 2) suboptimal facility support, 3) lack of active student participation in sports student activity unit activities, 4) suboptimal implementation of training programs, 5) suboptimal promotion methods for sports student activity units to new students, 6) need for leadership training, 7) need for the use of sport science technology. Based on the results of the study, the researcher recommends a sports management optimization model for managing sports clubs and student activity units