Jurnal Ilmu Sosial, Humaniora dan Seni
Vol. 4 No. 1 (2025): Juli - Agustus

Marketing Politik Dedi Mulyadi Sebagai Gubernur Jawa Barat di Media Sosial Youtube

Kusnandar, Alwi Rahman (Unknown)
Mohammad Kesya Fadhil (Unknown)
Chomariah, Lailatul (Unknown)
Hakim, Lukman Rahman (Unknown)
Safa Khalaida (Unknown)
Hafiz, Farhan Abdul (Unknown)
Harmonis, Harmonis (Unknown)

Article Info

Publish Date
15 Jul 2025

Abstract

This study explores the political marketing strategy of Dedi Mulyadi through YouTube as a platform to promote his candidacy for Governor of West Java. It uses a qualitative descriptive method by analyzing the content of Dedi Mulyadi's official YouTube channel and how he communicates values, identities, and political narratives to build emotional ties with viewers. The findings show that Dedi Mulyadi successfully utilizes YouTube to build a populist, close-to-the-people image, emphasizing Sundanese cultural values and direct public engagement.

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Journal Info
Jurnal Ilmu Sosial, Humaniora dan Seni
Website

Abbrev

jishs

Publisher

CV ITTC Indonesia

Subject

Arts Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Muara Ilmu Sosial, Humaniora, dan Seni ( E-ISSN 2963-5802) merupakan jurnal yang menjadi wadah bagi penerbitan artikel-artikel ilmiah hasil penelitian dalam bidang Ilmu : 1. Psikologi 2. Komunikasi 3. Hukum 4. Budaya 5. Bahasa 6. Seni Rupa dan ...