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Marketing Politik Dedi Mulyadi Sebagai Gubernur Jawa Barat di Media Sosial Youtube Kusnandar, Alwi Rahman; Fadhil, Mohammad Kesya; Chomariah, Lailatul; Hakim, Lukman Rahman; Khalaida, Safa; Hafiz, Farhan Abdul; Harmonis, Harmonis
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 1 (2025): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i1.3342

Abstract

This study explores the political marketing strategy of Dedi Mulyadi through YouTube as a platform to promote his candidacy for Governor of West Java. It uses a qualitative descriptive method by analyzing the content of Dedi Mulyadi's official YouTube channel and how he communicates values, identities, and political narratives to build emotional ties with viewers. The findings show that Dedi Mulyadi successfully utilizes YouTube to build a populist, close-to-the-people image, emphasizing Sundanese cultural values and direct public engagement.
How Has Islamic Communication Research Evolved in Indonesia? Choirin, Muhammad; Sanjaya, Makroen; Chomariah, Lailatul
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 9 No. 1 (2026): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the development of Islamic communication scholarship in Indonesia as reflected in publications within leading Scopus-indexed journals between 2016 and 2024. By employing a bibliometric approach and conducting keyword analysis across eight selected journals, the research maps key trends, publication dynamics, author and institutional contributions, as well as the dominant thematic orientations of the field. The analysis covers publication volume, citation performance, and collaboration networks among scholars. The findings indicate that, although still relatively limited, research output in Islamic communication has steadily increased over the past nine years. Prominent themes include marketing, literacy, business, tourism, banking, and finance, which have emerged as central areas of scholarly attention. The study also identifies a growing pattern of collaboration among authors, both nationally and internationally. Overall, these results provide a comprehensive picture of the trajectory of Islamic communication research in Indonesia, offering important implications for future inquiry, and encouraging greater cooperation and innovation among researchers in this discipline.