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All Journal Jurnal Ilmu Sosial, Humaniora dan Seni
Hafiz, Farhan Abdul
Unknown Affiliation
Arts Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Marketing Politik Dedi Mulyadi Sebagai Gubernur Jawa Barat di Media Sosial Youtube Kusnandar, Alwi Rahman; Mohammad Kesya Fadhil; Chomariah, Lailatul; Hakim, Lukman Rahman; Safa Khalaida; Hafiz, Farhan Abdul; Harmonis, Harmonis
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 1 (2025): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i1.3342

Abstract

This study explores the political marketing strategy of Dedi Mulyadi through YouTube as a platform to promote his candidacy for Governor of West Java. It uses a qualitative descriptive method by analyzing the content of Dedi Mulyadi's official YouTube channel and how he communicates values, identities, and political narratives to build emotional ties with viewers. The findings show that Dedi Mulyadi successfully utilizes YouTube to build a populist, close-to-the-people image, emphasizing Sundanese cultural values and direct public engagement.
Co-Authors Chomariah, Lailatul Hakim, Lukman Rahman Harmonis Kusnandar, Alwi Rahman Mohammad Kesya Fadhil Safa Khalaida