Jurnal Dinamika Ekonomi Syariah
Vol 12 No 2 (2025): Jurnal Dinamika Ekonomi Syariah

CUSTOMER LOYALTY: THE ROLE OF PRICE AND SERVICE QUALITY

Novi Susanti, Dwi (Unknown)
Djunaedi (Unknown)
Sudjiono (Unknown)

Article Info

Publish Date
14 Jul 2025

Abstract

This study aims to determine the Effect of Price and Service Quality on Customer Loyalty at The Farrel Nganjuk Hotel. This study uses a quantitative approach with multiple linear regression analysis methods used to test the hypothesis after going through validity, reliability, and classical assumption tests. Data were obtained through distributing questionnaires to 58 respondents using the accidental sampling method. The results showed that Price and Service Quality have a positive and significant effect on Customer Loyalty. The more competitive the price offered and the better the quality of service provided, the higher the level of customer loyalty.

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Journal Info
Jurnal Dinamika Ekonomi Syariah
Website

Abbrev

es

Publisher

Institut Agama Islam Pangeran Diponegoro Nganjuk

Subject

Religion Economics, Econometrics & Finance

Description

Jurnal Dinamika Ekonomi Syariah invites scholars researchers and students to contribute the result of their studies and researches in the areas related to Islamic economics Islamic public finance Islamic finance Islamic accounting Islamic business ethics Islamic banking Islamic insurance Islamic ...