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All Journal Jurnal Dinamika Ekonomi Syariah
Novi Susanti, Dwi
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Religion Economics, Econometrics & Finance

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CUSTOMER LOYALTY: THE ROLE OF PRICE AND SERVICE QUALITY Novi Susanti, Dwi; Djunaedi; Sudjiono
Jurnal Dinamika Ekonomi Syariah Vol 12 No 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Institut Agama Islam Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1672

Abstract

This study aims to determine the Effect of Price and Service Quality on Customer Loyalty at The Farrel Nganjuk Hotel. This study uses a quantitative approach with multiple linear regression analysis methods used to test the hypothesis after going through validity, reliability, and classical assumption tests. Data were obtained through distributing questionnaires to 58 respondents using the accidental sampling method. The results showed that Price and Service Quality have a positive and significant effect on Customer Loyalty. The more competitive the price offered and the better the quality of service provided, the higher the level of customer loyalty.
CUSTOMER LOYALTY: THE ROLE OF PRICE AND SERVICE QUALITY Novi Susanti, Dwi; Djunaedi; Sudjiono
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1672

Abstract

This study aims to determine the Effect of Price and Service Quality on Customer Loyalty at The Farrel Nganjuk Hotel. This study uses a quantitative approach with multiple linear regression analysis methods used to test the hypothesis after going through validity, reliability, and classical assumption tests. Data were obtained through distributing questionnaires to 58 respondents using the accidental sampling method. The results showed that Price and Service Quality have a positive and significant effect on Customer Loyalty. The more competitive the price offered and the better the quality of service provided, the higher the level of customer loyalty.
Co-Authors Djunaedi Sudjiono