<![CDATA[As the number of populations increases, the need for safe and quality drinking water also increases. In order to meet the need, drinking water refill business has emerged as a popular alternative, and multiple sources have mentioned that this industry had grown rapidly in the last few years. Such condition has become the onset for the establishment of Sumber Bening, a drinking water refill business. The objectives of this research are to overcome the challenges faced by this business and to devise strategic measures to develop the business through a business planning study. The data of this qualitative descriptive study waws harvested from interviews, observations, and documentations. The first stage in conducting in-depth analyses on the current business condition, whose results were used to formulate a business plan to derive strategic steps that can be used by Sumber Bening. The steps are putting on logo stickers on the packaging, extending the operational hours, adding operational tools, production process improvement, social media usage for promotion, delivery area expansion, human resource upgrading, and financial management enhancement.]]>
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