Examining the Role of Resourcefulness, Market Responsiveness, and Digital Pivoting on Start-Up Resilience Post-Crisis

Sari, Tri Agriana
Ilham, Rachmad
Suroso, Adi

International Journal of Business, Law, and Education
Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education (On Progress July-Desembe

In the aftermath of global crises such as the COVID-19 pandemic, start-up resilience has become a central concern for entrepreneurs and scholars alike. This study investigates the roles of resourcefulness, market responsiveness, and digital pivoting in shaping the resilience of start-ups in a post-crisis environment. Drawing upon a quantitative survey of 210 start-up founders across Indonesia, data were analyzed using multiple linear regression via SPSS. The findings reveal that resourcefulness, market responsiveness, and digital pivoting each have a significant and positive effect on start-up resilience, with digital pivoting emerging as the most influential predictor. These results highlight the necessity for start-ups to foster dynamic capabilities and embrace digital transformation as strategic responses to environmental uncertainty. This study offers theoretical and practical implications for building adaptive capacity in start-up ecosystems, especially in emerging markets facing frequent disruptions.