<![CDATA[The purpose of this scientific research is to examine how organizational behavior (including leadership, communication, and work culture) impacts employee loyalty at Wajir Seafood, Medan. This study employs a census approach as its quantitative research method, involving a sample of 50 employees. Data was gathered through questionnaires and analyzed using simple linear regression with SPSS Version 22. The findings reveal that organizational behavior significantly affects employee loyalty (β = 0. 351, p = 0. 001), showing a moderate correlation (R = 0. 437) and a contribution of 19. 1% (R² = 0. 191). These results align with the theories proposed by Robbins (2002) and Luthans (2011), highlighting the necessity of a supportive work environment. However, 80. 9% of other factors, such as compensation and training, have not been investigated in this model. The study concludes that enhancing organizational behavior could be a preliminary strategy for fostering employee loyalty, although it should be supplemented by additional interventions. Practical implications include enhancing internal communication, recognition systems, and training programs for better outcomes.]]>
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