Indonesian Journal of Advanced Research (IJAR)
Vol. 4 No. 7 (2025): July 2025

Flexible Time to Enhance Shopping Need and Customer Visit on the Shopee Website

Sari, Dian Ratna (Unknown)
Indriastuti, Herning (Unknown)
Rahmawati, Heni Rahayu (Unknown)

Article Info

Publish Date
31 Jul 2025

Abstract

This study aims to analyze the effect of flexible time on shopping need and customer visit on the Shopee platform. Using a quantitative approach with SEM-PLS, the findings reveal that flexible time directly and indirectly influences customer visits through shopping need. The results support the Stimulus-Organism-Response (SOR) model in explaining digital consumer behavior. Flexible time enhances psychological comfort and internal motivation to shop and engage with the platform. The study implies that time-based marketing strategies in e-commerce are essential to boost user engagement and loyalty.

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Journal Info
Indonesian Journal of Advanced Research (IJAR)
Website

Abbrev

ijar

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

Description

Indonesian Journal of Advanced Research (IJAR) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is mainly intended for the dissemination of research results by researchers, academics, and practitioners in many fields of science and technology. IJAR publishes ...