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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pemberdayaan Masyarakat Madani (JPMM) Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN The Spirit of Society Journal : International Journal of Society Development and Engagement Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Sketsa Bisnis Journal of Humanities and Social Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Budimas : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains Priviet Social Sciences Journal Indonesian Journal of Advanced Research (IJAR) ABDIMU Jurnal Pengabdian Kepada Masyarakat Asian Journal of Social and Humanities PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Syariah Mulawarman (JESM) Jurnal Dinamika Manajemen
Herning Indriastuti
Universitas Mulawarman
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Consumer acceptance mobile banking di bank swasta indonesia Indriastuti, Herning
FORUM EKONOMI Vol 22, No 2 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jfor.v22i2.7433

Abstract

This research main investigates analyze factors such as perceived usefulness, perceived to use, perceived risk , compatibility to attitude and intention to use of mobile banking in Indonesia private banking. This reseach used quantitative approach with AMOS and used 195 samplings data with purposive sampling technique. Based on structural model, the results that perceived usefulness, perceived easy to use and compatibility to use have a positive and significant effect to attitude, perceived risk does not significant effect to attitude and compatibility does not significant effect to intention to use. Attitude has significant effect to intention to use mobile banking. Based on the result of this reseach, it is expected that private bank should maintain the value of usefulness as major factor in increasing user intention of using mobile banking.
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY TOWARDS BRAND IMAGE AND CORPORATE REPUTATION ON THE STUDY OF THE BODY SHOP "FOREVER AGAINTS ANIMAL TESTING" CAMPAIGN Warsita, Meisy; Indriastuti, Herning
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2334

Abstract

This research aims to discover the influence of Corporate Social Responsibility (CSR) towards Corporate Reputation which Mediated by Brand Image on The Body Shop “Forever Against Animal Testing” Campaign. The data used in this research is primary data obtained from the result of respondent given to 126 respondents by using purposive sampling technique. The analysis method used is Structural Equation Model (SEM) analysis with AMOS analysis tool and Sobel Test. The result of this research shown that there is positively significant influence of Corporate Social Responsibility (CSR) towards brand image, there is no a significant influence of Corporate Social Responsibility (CSR) towards corporate reputation, there is a positively significant influence of Brand Image towards Corporate Reputation, there is a positively significant influence of Corporate Social Responsibility (CSR) towards corporate reputation which mediated by Brand Image on The Body Shop “Forever Against Animal Testing” Campaign.
THE EFFECT OF BRAND PREFERENCE AND BRAND CONVICTION ON CONSUMER LOYALTY OF EXCELSO CAFE Indriastuti, Herning Herning
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3277

Abstract

This study intends to analyze and explain the effect of brand preference and brand conviction on consumer loyalty in Excelso Café Samarinda. The samples are consumers of Excelso Cafe. The sampling technique used a probability sampling technique with a simple random sampling method. The numbers of samples are 120 respondents. The analysis was carried out using SPSS. The results of this study indicate that: (1) Brand preference positive and significant effect on consumer loyalty, (2) Brand conviction positive and significant effect on consumer loyalty
PENGARUH PENGALAMAN KOGNITIF DAN PENGALAMAN AFEKTIF TERHADAP NILAI YANG DIRASAKAN DAN NIAT BELI PADA APLIKASI DULUX VISUALIZER Nur Ita’ Zahrah; Syarifah Hudayah; Herning Indriastuti
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 4 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.562 KB) | DOI: 10.32670/fairvalue.v4i4.802

Abstract

This study aims to determine the effect of Cognitive Experience and AffectiveExperience on Perceived Value and Purchase Intention in the Dulux Visualizerapplication. Sometimes the use of AR technology does not match consumerexpectations, such as imitation products on AR technology that do not match whatconsumers imagine in the real world. This phenomenon can reduce the purchaseintention of consumers in buying a product. The sample in this study wererespondents who had used the Dulux Visualizer application as many as 190 users Data collection method is done by distributing questionnaires. This study uses adata analysis tool using the Analysis of Moment Structure (AMOS) analysismethod. The results showed that 1) Cognitive experience had a positive andinsignificant effect on perceived value, 2) Affective experience had a positive andsignificant effect on perceived value, 3) Cognitive experience had a positive andsignificant effect on purchase intention, 4) Affective experience had a positive andsignificant effect on perceived value. significant effect on purchase intention, 5)perceived value has a positive and significant effect on purchase intention, 6)cognitive experience has positive and insignificant effect on purchase intentionthrough perceived value, and 7) affective experience has positive and insignificanteffect on purchase intention through value that is felt.
Keunggulan Produk Iconic Isolating Sarung Samarinda Herning Indriastuti; Syarifah Hudayah
Jurnal Manajemen dan Kewirausahaan Vol 5, No 2 (2017): December 2017
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v5i2.1740

Abstract

This research examines whether marketing innovativeness (MI)  enhance marketing performance (MP) and tries to solve the problems of research gap between marketing innovativeness and marketing performance. The sample are SME’s Saroong Samarinda indutries in East Borneo, Indonesia. The total data that can be further analysed are 235 respondents. Data analysing uses Structural Equation Modelling. The result showes that : 1) small companies in these market segments based regiocentric is likely have better marketing performance when they have the iconiq isolating      advantages, 2) the marketing innovativeness has significant effect on iconiq isolating advantages, 3) iconiq isolating advantages  is a mediator in the correlation of marketing innovativeness and marketing performance   https://doi.org/10.26905/jmdk.v5i2.1740
PENINGKATAN TATA KELOLA BUMDES SEPUNUH HATI DESA LOA DURI ILIR – KUTAI KARTANEGARA Herning Herning Indriastuti
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 3, No 2 (2021): BUDIMAS : VOL. 03 NO. 02, 2021
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v3i2.2517

Abstract

Peningkatan skala BUMDes sangat membantu upaya BUMDes untuk terus menggali potensi yang dimiliki, salah satu caranya adalah berkolaborasi dengan perguruan tinggi. Tujuan penyusunan proporsal ini adalah menawarkan co-creation dalam rangka kegiatan scale up seribu BUMDes sebagai bahagian dari tri dharma perguruan tinggi yakni pengabdian masyarakat dan melakukan pemetaan ulang potensi dan peluang BUMDes Sepunuh Hati. Pemetaan ulang dengan melihat bentang alam dan bentang sosial dari masyarakat sekitar BUMDes dengan membangun konektivitas antara program dengan mengacu pada Supply Chain Management dan lokasi operasional BUMDes dengan mencakup 2 hal utama, yaitu peningkatan skala usaha (scale-up) BUMDes melalui peningkatan tatakelola rantai nilai guna mendorong transformasi keunggulan komparatif desa menjadi keunggulan kompetitif baik pada tingkat regional maupun nasional. Pengembangan Digitalisasi melalui koneksitas antara pelaku ekonomi desa BUMDes dan UMKM mitra) guna mendorong efisiensi pasar regional sebelum memasuki market place nasional.
The Effect of E-Service Quality and E-Trust on Customer Loyalty and Mediating Customer Satisfaction of Internet Banking Users Herning Indriastuti; Adinda Nur Oktaviani Dwi Putri; Robiansyah Robiansyah; Hairul Anwar
Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i1.7533

Abstract

These points of research to analyze the effect of e-service quality and e-trust on customer satisfaction and loyalty of internet banking users. The population in this research was Bank of Kaltimtara customers who had used internet banking services. The sampling technique in this study used a non-probability sampling technique with the accidental sampling method with a total sample of 105 respondents. We performed data analysis using PLS (Partial Least Square) software. The results show that: 1) e-service quality has a positive and significant effect on customer satisfaction, 2) e-service quality has an insignificant effect on customer loyalty, 3) e-trust has a positive and significant effect on customer satisfaction, 4) e-trust has an insignificant effect on customer loyalty, 5) customer satisfaction has a positive and significant effect on customer loyalty, 6) e-service quality has a positive and significant effect on customer loyalty through customer satisfaction, and 7) e-trust has a positive and significant effect on customer loyalty through customer satisfaction. The limitations of research on the use of internet banking, comparisons can be made with other regional banks in Indonesia.
Enhancing consumer loyalty through brand preference and brand conviction Rizky Khotijatul Mahgfiroh; Herning Indriastuti
INOVASI Vol. 18 (Special Issue), 2022
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.579 KB) | DOI: 10.29264/jinv.v18i0.11247

Abstract

This study points to analyze and explain the Effect of Brand Preference and Brand Conviction on Consumer Loyalty of Excelso Multirasa Franchise in Samarinda City. The population in this study is the people of the city of Samarinda who are consumers of Cafe Excelso. The sampling technique in this study used a probability sampling technique with a simple random sampling methodwith a sample of 120 respondents. Data collection techniques used open and closed questionnaires. The analysis was carried out usingSPSS version 23. This research is quantitative. The results of this study indicate that: (1)Brand Preference positive and significant effect on Consumer Loyalty, (2) Brand Conviction positive and significant effect on Consumer Loyalty. 
ACHIEVING CUSTOMER SATISFACTION THROUGH CUSTOMER LOYALTY AND CUSTOMER EXPERIENCE: SURVEY OF GO-RIDE MULAWARMAN CUSTOMERS Mukhlis Mukhlis; Herning Indriastuti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2226

Abstract

Customer loyalty as intervening variable between customer experience and customer satisfaction on survey of Go-Ride on Mulawarman University customers. With Purposive sampling, the total sample is 123 respondents. The data analysis used path analysis. The result showed: (1) there was a direct effect of customer experience on customer satisfaction. (2) there was a direct of customer satisfaction on customer loyalty. (3) there was an indirect effect of customer experience on customer satisfaction with customer loyalty as intervening. This research is expected to be able to create new marketing strategies for e-commerce business in Indonesia.
INFLUENCE OF INFORMATION QUALITY AND SYSTEM QUALITY AND QUALITY OF DIGITAL PAYMENTS ON CONSUMER SATISFACTION AND REPURCHASING INTENTION ON GOJEK USERS IN THE CITY OF SAMARINDA Achmad Fachri; Syarifah Hudayah; Herning Indriastuti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3805

Abstract

This study aims to determine and analyze the direct and indirect effect of Mobile Service Quality (Information Quality, System Quality, and Digital Payment Quality) on Consumer Satisfaction and Repurchase Intention of Gojek Users in Samarinda City.The study was conducted by purposive sampling to Gojek users in Samarinda City as many as 91 (ninety one) people using Google Form. The data were then analyzed using the Partial Least Square method. The results showed that: 1) The quality of information has a positive and insignificant effect on consumer satisfaction; 2) Information quality has no significant negative effect on users' repurchase intentions; 3) The quality of the system has a significant positive effect on customer satisfaction; 4) System quality has no significant positive effect on repurchase intention; 5) Payment quality has no significant positive effect on customer satisfaction; 6) The quality of digital payments has a significant positive effect on repurchase intentions; 7) Consumer satisfaction has no significant positive effect on repurchase intention; 8) Information quality has no significant positive effect on repurchase intention through consumer satisfaction; 9) System quality has no significant positive effect on repurchase intention through consumer satisfaction; 10) The quality of digital payments has an insignificant positive effect on repurchase intentions through consumer satisfaction of Gojek users in Samarinda City. Keywords: Information Quality; System Quality; Digital Payment Quality, Consumer Satisfaction; Repurchase Intention, Mobile Service Quality
Co-Authors Abdul Gafur Achmad , Gusti Noorlitaria Achmad Fachri Adhytya Nugraha Adi Anwar Adi Wijaya Adinda Nur Oktaviani Dwi Putri Ady, Muhammad Adzawiah, Prinshi Rabbiatul Agil Sukadri Agus Tomako Saputra AHMAD GAZALI DAHLAN Alexander Sampeliling Alexander Sampeliling Alexander Sampeliling Alexander Sampeliling Alfina Damayanti AMELIA SETYAWATI, AMELIA Ananta, Andi Asti Ani Sri Winarti Annisa Dwi Ratnasari Aprilliani, Nur Ardiyanti Syifa Rahmani Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Budi Nugroho Cantika Virgores Damayanti, Alfina Dedy Alfiannur Dian Anita Nuswantara Dian Ratna Sari Dirga Lestari Doddy Adhimursandi Endi Pembudi Eny Rochaida Fadillah Ridho Pangestu Fajar, Andy Fega Septia Rustam Feri Rahmat Gusti Noorlitaria Gusti Noorlitaria A Gusti Noorlitaria Achmad Hairul Anwar Hajjra Hajjra Hidayati Tetra Imron Sohsan Imron Sohsan, Imron Jamaluddin, M Nur Jayanti Reike Jefryadi Yeskel Jeny Arita Jofachri, Muhammad Johanes Babtista Barca Sally Kembaren Johanes Babtista Barca Sally Kembaren Joko Susilo Joko Susilo Joko Susilo Kiki Andriani Purty Lenjau, Jalung Setiawan Lucky Apriliyanti Mutholib Lusiana Emiliani Weti M. Alda Saputra Marhamah, Putri Al Martiyanti, Dwi Maulia Syafda M Meri Meri Muhammad Faizuddin Muhammad Hilmi Lingga Sabda KasiH MuhammadRisyan Mahendra Putra Mukhlis Mukhlis Muslihin Muslihin Niken Fortuna Nila Kartika Norhayati Norhayati Norhayati Norhayati, Norhayati Noris Marten Polanco Nova, Meri Nur Aprilliani Nur Ita’ Zahrah Nur Mahani Nur Rahman Ramadhany Al-Fatih Nuraeni, Hera Oktaviani, Rizka Purwati Pamasang S. Siburian Pamasang Siburian Pembudi, Endi Prinshi Rabbiatul Adzawiah Purty, Kiki Andriani Puspo Dewi Dirgantari Putit, Lennora Putra Darma Negara Putu Meilya Ayu Widyastini Rabiatul Adawiyah Rachmat Kurniawan Rahman, Iradah Rahmat Hidayat Rahmat, Feri Rahmawati Rahmawati Rahmawati, Heni Rahayu Rama Rama Ramadhanti , Alfianty Rizky Raudatul, Salsabilla Raya Sulistyowati Retno Dewi Perwita Risnawati Risnawati Rizal Rizal Rizal Rizal Rizky Abdillah Isma Rizky Khotijatul Mahgfiroh Rizky Yudaruddin Robiansyah, Robiansyah Rufina Pramuditha Rufina Pramuditha Safira, Zuyyina Santi Wiji Astuti Siti Kamisah Siti Kumala Dewi Siti Qomariah Sri Wahyuni Sri Winarti, Ani Sudarjo Sudibyo, Zsaghandy Adjisuastika Sugangga, Amelia Sugangga, Rayyan Suharno Suharno Syahar Banu, Syahar Syarifah Hudayah Theresia Militina Utama, Dandi Begi Warsita, Meisy Yohanes Kuleh ZA, Saida Zainurossalamia Zainuddin, Julham Zukhruf, Ratu Dintha Insyani