Econetica
Vol 7 No 1 (2025): Mei 2025

Membangun Kepercayaan Konsumen: Live Streaming dan Real Picture Product sebagai Kunci Menuju Konversi Penjualan

Farin, Ade (Unknown)
Rahmahdiyyah, Tsabitah (Unknown)
Lailiyah, Nurul (Unknown)
Zunita, Yolanda Irma (Unknown)
Putri, Bella May Ranti (Unknown)
Fitrianto, Rizal Idul (Unknown)
Adinata, Alfath Fabian (Unknown)
Sholichah, Afifatus (Unknown)

Article Info

Publish Date
09 Aug 2025

Abstract

The aim of this research is to find out whether live streaming and real product pictures can build consumer trust and can be the key to sales conversion. The research method used is quantitative and for data collection using a questionnaire and the data analysis technique in this research uses PLS. Conclusions describe the answer to the hypothesis and/or research objectives or scientific findings obtained. The conclusion does not contain a repetition of the results and discussion, but rather a summary of the findings as expected in the objective or hypothesis.

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Journal Info
Econetica
Website

Abbrev

econetica

Publisher

Universitas Nahdlatul Ulama Nusa Tenggara Barat

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Econetica merupakan publikasi Ilmiah terkait Sosial, Ekonomi dan Bisnis merupakan hasil kajian pustaka, kajian isu, dan hasil penelitian yang berkembang dimasyarakat. Jurnal ini menggunakan Bahasa Indonesia. Terbit 2 kali setiap ...