Jurnal Pengabdian Masyarakat Nusantara
Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026

Pelatihan Pemasaran Digital Sebagai Bekal Wirausaha Muda  Siswa SMK Muhammadiyah 6 Karanganyar

Hadi Utomo, Fahman (Unknown)
Karin Rizkiawan, Ilham (Unknown)
Uswatun Khasanah, Aulia (Unknown)
Syifa Salsabila, Najla (Unknown)



Article Info

Publish Date
18 Aug 2025

Abstract

This community service activity aims to equip students of SMK Muhammadiyah 6 Karanganyar with basic skills in digital marketing as part of their preparation to become young entrepreneurs in the digital era. This training is motivated by the need for digital literacy and technology-based marketing skills which are the key to success in running an independent business today. Social media, one of the rapidly growing and highly potential information technologies, offers many benefits for users, including increased productivity and marketing capabilities. The training is provided in the form of interactive workshops, direct practice of creating promotional content, and simulations of using social media (Instagram, WhatsApp Business, TikTok) and marketplace platforms (Shopee, Tokopedia) for product marketing. The solution of the community service activity in organizing Digital Marketing Training as a Provision for Young Entrepreneurs Students of SMK Muhammadiyah 6 Karanganyar so that they can increase product sales by participating in digital marketing training. Our hope from this training is to be able to keep up with developments in the digitalization era, so that they can market products more practically and efficiently. Providing mentoring in the implementation of digital marketing strategies.The output of this community service program is that students at Muhammadiyah 6 Karanganyar Vocational School are equipped to enter the business world directly. Students' awareness of the importance of digital marketing in increasing sales and scientific publications in ISSN journals is also increased.

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Journal Info

Abbrev

jpmn

Publisher

Subject

Humanities Social Sciences

Description

Jurnal Pengabdian Masyarakat Nusantara (JPMN), dengan ISSN 2775-734X (Online) dan 2776-7396 (Cetak) terbitan Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET). Jurnal Pengabdian Masyarakat Nusantara adalah jurnal dengan terbitan yang membahas praktik dan proses keterlibatan ...