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All Journal Jurnal Pengabdian Masyarakat Nusantara Jurnal Ilmu Ekonomi, Manajemen dan Bisnis
Syifa Salsabila, Najla
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Humanities Economics, Econometrics & Finance Social Sciences

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Pelatihan Pemasaran Digital Sebagai Bekal Wirausaha Muda  Siswa SMK Muhammadiyah 6 Karanganyar Hadi Utomo, Fahman; Karin Rizkiawan, Ilham; Uswatun Khasanah, Aulia; Syifa Salsabila, Najla
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i2.5146

Abstract

This community service activity aims to equip students of SMK Muhammadiyah 6 Karanganyar with basic skills in digital marketing as part of their preparation to become young entrepreneurs in the digital era. This training is motivated by the need for digital literacy and technology-based marketing skills which are the key to success in running an independent business today. Social media, one of the rapidly growing and highly potential information technologies, offers many benefits for users, including increased productivity and marketing capabilities. The training is provided in the form of interactive workshops, direct practice of creating promotional content, and simulations of using social media (Instagram, WhatsApp Business, TikTok) and marketplace platforms (Shopee, Tokopedia) for product marketing. The solution of the community service activity in organizing Digital Marketing Training as a Provision for Young Entrepreneurs Students of SMK Muhammadiyah 6 Karanganyar so that they can increase product sales by participating in digital marketing training. Our hope from this training is to be able to keep up with developments in the digitalization era, so that they can market products more practically and efficiently. Providing mentoring in the implementation of digital marketing strategies.The output of this community service program is that students at Muhammadiyah 6 Karanganyar Vocational School are equipped to enter the business world directly. Students' awareness of the importance of digital marketing in increasing sales and scientific publications in ISSN journals is also increased.
Peran Kepuasan Kerja dalam Memediasi Pengaruh Praktik Manajemen Sumber Daya Manusia terhadap Kinerja Karyawan pada CV Creativa Studio Wisnu Utomo, Chandra; Syifa Salsabila, Najla
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 1 (2026): JANUARI
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/jiembi.v4i1.2374

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh praktik manajemen sumber daya manusia terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi pada CV Creativa Studio di Yogyakarta. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan teknik sensus terhadap 30 karyawan. Analisis data dilakukan menggunakan regresi berganda dan analisis mediasi. Hasil penelitian menunjukkan bahwa praktik manajemen sumber daya manusia berpengaruh positif dan signifikan terhadap kepuasan kerja (B = 0,61; p < 0,001). Praktik manajemen sumber daya manusia juga berpengaruh langsung terhadap kinerja karyawan (B = 0,38; p = 0,019). Kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan (B = 0,52; p = 0,001). Selain itu, kepuasan kerja terbukti memediasi secara parsial pengaruh praktik manajemen sumber daya manusia terhadap kinerja karyawan dengan nilai pengaruh tidak langsung sebesar 0,32 (p = 0,002).
Co-Authors Aulia Uswatun Khasanah Fahman Hadi Utomo Ilham Karin Rizkiawan Wisnu Utomo, Chandra